Best of 404 error pages (with examples).

When a page or a link doesn’t work, the user always gets some version of this classic ‘not found’ error message. But any creative knows that every mistake is an opportunity and many organizations capitalize on the inevitable 404 Page as a branding showcase. 

When anyone sees a 404 message, they’re inclined to be annoyed or disappointed. So the messaging of your error page should empathize with the user’s plight and brighten the mood, i.e., they’re unhappy, so make them laugh. A 404 page is a chance to feature clever copy, flex your design and UX imagination, and engage your audience with a lighter, more human side of your brand’s voice.  

Upside of Failing

The internet is fallible because, ultimately, it’s made by people -- and people make a lot of mistakes. Human error in the digital world is pervasive -- which means it’s relatable. In marketing, audiences care more about what relates to them than an original idea. The 404 page as a creative exercise taps into a relatable vulnerability: mistake-making. 

While the tone of the internet is generally reduced to one giant humble-brag, audiences don’t want to hear about how great you are -- let your work speak for itself. On the marketing front, tap into relatable struggles, pain points, and flat-out fails. The real error would be never admitting to your audience that your organization is just as human as they are. 

Read more about the history and psychology of the 404 page.

AB

Design, Digital @ WDG

www.webdevelopmentgroup.com