The Best 4 On-Page SEO Procedures - 2018 Version

Everyone wants to be on the first page of Google, but that honor is given to only a chosen few. Google wants to give their customers, the searchers, the best product and they do that by ranking websites it consider the best on the first page. SEO can help you reach that goal, but only if you make changes Google wants.

Create Great Content

Perhaps, the most important aspect of on-page SEO is creating authoritative and informative content for your customers. The content needs to be peppered with long and short tail keywords to help Google’s crawlers identify your site as an authority. The better crafted your content, the more weight Google gives to it. Blog posts, articles, etc. will go a long way to getting you ranked on the first page.

Focus On Local Search

If you are a business that serves a particular area, then make sure you focus on local search on your page. Make sure you have a directions page that has your address and phone number. Use keywords that include a service and a location. Your business won’t rank for surrounding towns if you don’t include those towns in your content. If you are part of a local business group such as a Chamber of Commerce, make sure you get a backlink to your site.

Mobile First

Google is placing more emphasis on mobile because people use their smartphones for searches and not desktops. It’s imperative that your site is responsive and mobile friendly. Google is also giving a rankings boost to sites with good page load speeds in July. Mobile is the future of search and SEO, so maximize your site for smartphones and tablets. It will do wonders for your rankings.

Backlinks

Along with content, backlinks is one of the most important factors in ranking for Google. Backlinks are when other websites include links to your website in their copy. They’re not easy to get and it all goes back to creating great content people want to share. Cultivating good backlinks and avoiding bad ones is an important part of SEO.