Best of 3 Worlds - Attribution, Engagement & Analytics

This week has been an eye opening week. We are in the middle of the UAE event and conference season and the HEMOdata team have been networking their socks off.

This week started at the Museum of the Future where we attended an event organised by Monstarlab called "Looking into the Future". The event celebrated 50 years of diplomatic relationships between the UAE and Japan.

As far as venues go, Museum of the Future oozes sophistication. Hats off to MonstarLab for a very well thought through line up of speakers, topics and organisation. We came away feeling inspired and are really challenging how we think and see things. The whole line up of speakers were great however the stand out for me was Anton Musgrave . I highly recommend you follow Anton and his company Futureworld . Anton managed to pull on many heart strings especially when it came to the future we are building for our children and the personal contribution that we each have. As a father of a 3 year old this really hit home and a key takeaway moving forward is what I can personally do daily to build a better future for my daughter.

From a business context, Anton highlighted some key questions to ask yourself before starting or evolving your business:

1. Is it Future Fit?
2. Is it Exponential?
3. Is it Positively Disruptive?
4. Is it building "Society 5.0"?
5. Is it truly Aspirational?

In summary, the world is changing and technology is moving fast. Businesses need to continually reinvent themselves and evolve or risk being left behind.

Last night we had the pleasure of co-hosting our first event with Mixpanel , Insider. & AppsFlyer - "The Best of 3 Worlds". The goal of the event was to showcase and share real life examples of how using complimentary technologies together can have a significant impact on customer growth, engagement and retention.

Customer journeys are more complicated than ever and in a digital world, companies have access to a ton of data and insights about their users. In the Middle East, we meet with companies of all sizes and industries daily and the common theme we see is that even the biggest companies in the Middle East are very far behind the modern technology curve. Specifically around product and marketing technologies. The risk this poses to the region is that it only takes one competitor to evolve with a "what tomorrow looks like" mindset and they can completely monopolise a market. Look what happened when Blackberry and Nokia ignored the innovation and re-imagining of the mobile phone that Apple did. Both were once dominant market share holders and today they still haven't recovered from the iPhone era.

So many companies are not yet leveraging the power of the data and insights they have access to. The reality is that it's not easy to navigate. The technology market is overcrowded and there are so many options to choose from. The difficult part is choosing the right technologies that will have a big impact on customer growth, engagement and retention. 10 years ago there was only around 150 MarTech companies. Today there are over 8000. So it's no surprise so many companies get it wrong.

The good news is that some folks are getting it right. And there are some incredible examples and stories of companies who are creating products with a customer experience that will give you goosebumps.

We founded HEMOdata with the mission to help companies navigate the complicated and overwhelming technology landscape. We spent a lot of time researching, testing and and evaluating the options available for product and marketing teams. Our technology partner ecosystem is what we believe is the "best in breed" technologies that help businesses grow their users, keep them engaged with that "aha" moment and retain customers to ensure they keep coming back. Last nights event shows how three great technologies can unlock value greater than the sum of its parts, when integrated and supported with a properly defined customer data strategy.

HEMOdata has over 10 certified technology partnerships that can help you achieve customer experience excellence. We can help you define and build your customer data strategy and build the tech ecosystem to support it. Specifically around data & analytics, CDP, AB Testing, Customer Engagement and Attribution platforms.

We'd love to talk to you if improving your data and analytics strategy is a priority for you.

Dustyn Smith - Co-Founder of HEMOdata