Best Of 2021
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
It’s the end of the year round up! I was pleased to be a contributor to so many outlets in 2021, so I’m sharing what I think are some of my best pieces with all of you…
FAST COMPANY:?Four marketing red flags to watch out for
Considering dipping a toe into your first marketing campaign next year? Marketers can do a lot of good for your brand, but you need to be careful and watch out for the red flags of a scam agency.
In a year where even the great social media titan Facebook was humbled so badly that the company needed to change its name, it’s time to reevaluate how much we depend on these platforms, and what to do if one day they disappear for good.
As Omicron cases surge, it’s becoming more and more clear that COVID will be a long-lasting part of our lives—perhaps eternally. There is no post-pandemic “normal” coming…so how can we deal with that and most forward strategically as marketers?
The expiration date for third-party cookies has been set. We have one more year to figure out how to navigate in a post-cookie world. Luckily, it won’t be as hard as some marketing gurus have predicted.
领英推荐
Last but not least, some potent and timely advice you can put into action once the New Year begins. January is a slow month as many of our clients are making decisions about budgets, campaign directions, and more.
Use that valuable time to catch up on everything you were too busy for in 2021.
That’s all for today!
I hope your end of the year is spent safely and you’ve mapped out your path to success for 2022.
See you next Wednesday!
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