The Bernhart Bulletin

The Bernhart Bulletin for October 2023

Your Authority for Marketing Jobs

Time to call them exactly as I see them. Five things marketers need to?know, right now, in 50 seconds:

Gen AI in High Gear

Use of Generative AI among clients now growing most in customer engagement. Some offering call summarization and hyper-personalization to create unique experience.?

In-Office/Hybrid Trends Developing

For marketing teams: -My checks show larger firms going with 3 days in office per week. Office days Tuesday/Weds with Thursday a close third.?

Big Jump in Job Postings

Active mid-to-senior level full-time marketing-related job postings on LinkedIn up 50% from June, currently at approximately 32,000. Two-thirds are on-site.

Top Talent Prefers Remote

My own discussions with marketing candidates support interesting McKinsey study: 45% of "thriving stars" working remotely, versus 36% in hybrid arrangement and 19% in person.?

Good Time to Hire a Fractional CMO? Ask 100 business owners what a CMO does you might get 100 different answers. Enter the interim CMO to help businesses meet specific growth goals. Recent layoffs are adding to their numbers, providing employers a much wider selection of industry-experienced talent.? Few of these jobs are posted. Most coming through networking.