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Ever created an advert which gets you lots of likes, but no serious inquiries?

Then when you check on the people who liked you wonder how they even saw your post?

That’s because you targeted the wrong audience, tire kickers who’ll never buy your products/services.

The targeting component of the Facebook Ad platform is one of its biggest strengths but also where many people get hung up.

Imagine some people target a 'City' to sell their service/product!

Whoever told you everyone in that City wants your service/product?

No matter how mind-blowing the content of your ad is, if your targeting sucks your results will too!

You need to be able to apply critical thinking to ensure that your ads are being placed in front of the right people and driving the results you’re so eager to get.

As always, the deeper your understanding of your ideal client is, the better your ads will perform.

I had shared a google sheet (???????? ?????????? ???????????? ????????????) a while back which can help you list out qualities of your ideal client, so you can understand them and serve them better.

Today I’ll give out a very helpful worksheet here called the ?????????????? & ?????????????? ?????????????????? that you can use to nail down exactly what problems your ideal clients have and what solutions they’re looking for, so you can create better Ads that will get the right kind of response.

If you need it, Just comment #Problems to get it ??

I hope this helps ??