Berghaus: Creating the unmissable

Unmissable campaigns are what Berghaus does best.

Ahead of our?FREE LIVE webinar with Dan Cunningham , Berghaus Ltd ’ Head of Global Brand, on?28th November at 2pm GMT,?we’ve rounded up x3 of our favourite unmissable campaigns from the brand.And if you've yet to sign up, don't want to miss out,?here's the link .

This is your chance to get the inside track on how you can make your brand unmissable, loved and bought in 2025.

Berghaus didn’t make this ad—culture did.

Here’s why:

The Mera Peak jacket, first launched in 1991 for mountaineers, became iconic in Northern youth culture.

From the football terraces to rave dance floors, it became a symbol of 90s casual culture. So when Berghaus relaunched it this year, they honoured this cultural moment. But the real smart move was giving full creative control to taskmaster Glenn Kitson.

His free creative rein ensured the story was told with authenticity—an approach far beyond typical advertising.

In a world where nature is the antidote, modern life keeps dragging us back into its digital grip. From doom scrolling Instagram, emoting with emojis or watching reality TV.

'Time To Get Out' is a rally call to break free from the digital grip. Putting a spotlight on?those all-too-familiar moments when we know we’ve lost perspective.

Through a series of serene oil landscapes by emerging British artists paired with witty lines about filters and endless meetings, Berghaus delivers a playful yet pointed reminder that:

It’s time to ditch the screens, grab your gear, and get outside.

Engineered in Newcastle in 1986, the Berghaus Ltd Trango jacket defined an era.

Designed?for rugged mountain expeditions, it quickly transcended its outdoor roots, becoming an iconic staple of 90s subcultures.

It’s more than just a jacket; it’s a cultural icon.

Relaunching the Trango?alongside another icon of the 90's?was a supernova move from Berghaus.

Why?

→?Cultural Click bait: With the Oasis reunion buzz, the timing couldn't have been any better.

→?Brand Synergy: Liam’s unmistakable 90s presence creates a powerful bond with the Trango and fans alike.

→?New Audience: The?collaboration and media attention of the Trango brings Berghaus to a whole new generation of fans.

And how do we know it was a success??Well it was parodied by Lidl supermarket too, find out what Berghaus made of this on our FREE Webinar.

1. What icons can you collide with?

Who are the outdoor pioneers, legends of sports or cultural icons that you could collide with to create noise in and outside of your category.

2. What culture is your brand and products connected to?

From the music scene to sporting subcultures, what are the cultures are your brand and products connected to and can you leverage them to grow your brand?

3. What enemy can you elevate to inspire your audience?

The digital grip, the daily excuses, the pains that get in the?way, what enemies?can you use these to your advantage in resonating with your audience?

We're only a week out from our FREE live webinar.

How to make your outdoor ?? or active ???? brand:

→ Unmissable ??

→ Loved ??

→ Bought ??... for 2025 and forever.(

Even if your marketing budget isn’t getting any bigger!).

Are you joining us?

Seats are filling up fast with only under 20 spots left!

Get your space?secured before it's too late.

Thursday 28th November?| 2pm GMT

If you feel like your outdoor or active brand is swimming in a sea of sameness, unable to cut through the noise, this FREE live webinar is for you.

We promise to arm you and your team with strategies and ideas you can implement in 2025 to overcome this problem, and strengthen your brand forever.

You'll be accessing 20 years experience in building brands including the likes of Nike, Go Outdoors, Umbro and Asics.

TO JOIN SIMPLY:

→ Hit the link below

→ Reserve your place (Limited numbers)

→ Tune in on Thursday 28th November at 2pm GMT