berg: being human
berg is an imaginative law firm. They are forerunners for a new way of thinking about how to practice law.
OK, but what does that mean?
Well, what’s really interesting about their colorful approach in a world where the law is black and white is that they don’t want to provide Lawyers on matters - they want to provide Advisors.
When clients engage with berg, they get a team motivated to understand their world in all its aspects; the world they’re operating in, whether that’s social, political or commercial.
People achieving results
What won’t help achieve the best result for a client is if their law firm only focuses on the single, technical points of law at stake. Clearly, the principal points of law are extremely important, that’s where the advisors’ expertise adds value. But, the best results clients are obtained by understanding the people involved, what they are trying to achieve, how they are going about doing that and how the law can best be applied to support their aims or win their case.
Fighting the paper mountain
When dealing with complex legal cases and detailed points of law, the mountain of paperwork soon arises. It’s easy to get blinded by the flurry of activity and lose sight of the people or organizations being affected on the other side of it.
berg have recognized this situation and has typically employed an innovative solution. They use technology from Workshare to collaborate on documentation. Their advisors review content with clients in real-time, so details can be discussed and understood between them. berg don’t just rely on faceless emailing backwards and forwards.
They have also integrated security across their desktop to make sure no confidential client data can be inadvertently shared. Another level of protection to give the individuals involved reassurance.
Productive people are happy people
Above dealing with clients and the law, paperwork can become the most time-consuming part of the legal engagement process, distracting high-value brainpower from being engaged on advising clients and making the difference. By using smart technology, berg has the tools to be more productive rather than stupidly busy.
The reason berg’s approach to business is inspired is because they have intuitively recognized their business is ultimately about dealing with people. Helping and supporting individuals through their legal situations. These are people that may be feeling excited about an opportunity, or anxious and stressed about a project. And by berg providing advisors, rather than lawyers they are creating relationships that will create results.