BeReal | How impactful can it be for brands?
boxChilli Digital Marketing
Dynamic Digital Agency specialising in 360 marketing to grow your business from SEO, to Web Design to PR & Social Media.
What is BeReal?
The rise of Social Media meant that everyone could share what they were doing at any time, what they were having for dinner, what film they were watching and how they felt about it. Instagram stories took sharing to the next level, with a 24-hour window where you could take a peep into someone's life. BeReal is a totally new story. Providing a two-minute window to take a photo, BeReal could go off at any time in the day and invites users to share both a front and back camera view of what they're up to. In order to see other people's BeReal stories, you must share your own, so there really is no lurking on this app! Users can share their photo at any time during the 24-hour window, but it will notify others how late your post is, solidifying the idea that you should share what you're doing in the moment, no matter how 'bland' it is!
With the pressure for your brand to be on every platform, and not enough hours in the day, it's important to cherry-pick the most suitable place for your brand to be. Looking to recruit more people? LinkedIn is the answer! Want to show off your aesthetic designs? Instagram and Pinterest are for you. So, is there really a place for brands on BeReal?
How can brands get involved?
If you want to get involved with BeReal, first you need to understand if your audience is there. BeReal does tend to be more popular with a younger demographic but there are plenty of users of all ages who are loving BeReal. The quick-acting nature of the app makes it perfect for offering discount codes and freebies for those who get in and interact first. Many consumers feel more connected to CEOs, Owners and MDs of companies who engage on social media, and this is all part of the social selling chain.?
The beauty of a new app is that you can approach it in the way you feel your audience will best like. For example, why not share snippets into the day in the life of the office? If you work from home, give multiple team members access to the account and allow a different remote working perspective from the company. 'Day in the life' and 'Tell me you work at XYX without telling me' are hugely popular trends for reels and TikToks, so why not bring that to BeReal?
BeReal currently doesn't offer any advertising features, but the brand awareness and audience connectivity components mean that it works as a valuable channel for business.
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Strike whilst the iron is hot
There's nothing cooler and more approachable than a brand who are ahead of the curve. We want to feel connected to our favourite brands and see them enjoying the same things which we do, and showing themselves at an unfiltered level. BeReal really takes things back to the days of unfiltered selfies, daily sharing and organic content which we all know and love.?
Many brands believe that they don't need to be on 'younger apps' like Tik Tok, because the users in question aren't using apps to buy things, like many users on Facebook and Instagram are. What many marketers understand is that all these younger viewers are at the peak of social selling, getting invested in brands and engaging in their stories. When they are ready to buy, your brand will be the first name on their mind, and you have a whole generation of new customers.?
What's the future for BeReal?
Whenever a new feature gets popular, other apps slowly start to adapt to these new features in an attempt to ensure they don't lose users. We have already seen Snapchat's release of its dual camera option, and with Instagram's history, we certainly wouldn't be surprised if they followed suit!?
Social Selling
Keeping on top of your social platforms can feel like a huge ask, particularly with so many other responsibilities to fulfil in your business. That's where our boxChilli social specialists come in. We provide the right level of service for your social platforms, from full management and content provisions to a support contract, paid advertising, or community management. We work with you to create a strategy which works for your team, your business, and most of all your customers. Give our team a call today to find out more about the impact of social selling on your business!?