BeReal Barbie? Your Favorite Celebs & Brands Are Coming to the Platform!
Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey. ?
Will BeReal make a comeback with RealBrands & RealPeople?
BeReal is making its first outreach to brands and celebrities with its latest and most significant update yet! Starting February 6, brands and celebrities will be able to sign up as “RealBrands” or “RealPeople,” and fans can watch them share behind-the-scenes moments from their lives that they might not share elsewhere. "RealPeople" will be a feed featuring updates from celebrities, athletes, and musicians, providing those unfiltered glimpses into their lives. Wherease, "RealBrands" will showcase official brand accounts with promotions and offers. Do you see yourself or your community becoming "RealFans"?
The Internet's theory about Greta Gerwig’s Barbie Oscars snub
Barbie racked up eight nominations for the Oscars, among them Ryan Gosling’s acknowledgment in the Best Supporting Actor category. But a nod for Ken and not Barbie, in a film that touches on the infiltration of patriarchy, felt a little on the nose for some observers. Many felt that Gerwig should be in the Best Director category and that Robbie should be recognized alongside her fellow actresses. But amid the outrage, a new theory has emerged as fans hope the snub could lead to Gerwig, and Barbie, bagging Best Picture. Still, the theories don't explain why Gerwig and Robbie weren't nominated for the biggest film of the year?!
How are Social Media platforms evolving in 2024?
Social media platforms are ever-changing as they look to align their algorithms and UI with the latest engagement behavior to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends. It's hard to keep up, but the team at Social Media Today have got you! Here's a short summary, but please click on the link below to find out more:
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Rival IQ shares new Instagram Stories benchmark report
Some key takeaways from the latest report on Instagram Story benchmarks:
?? Story Surge: Brands are doubling down on Stories. There are more Stories published more in 2023 than ever before.
?? Reach Rise: Exciting news for content creators! Both Stories and feed posts are reaching a larger percentage of your followers compared to last year.
?? Retention Report: While retention rates remain steady, challenges surfaced with lower tap-back and reply rates. However, the surge in reach counterbalanced these hurdles, keeping the crucial metric flat for brands across the board.
?? Post Power: In the battle of reach, Instagram posts continue to dominate. The tip: grab attention with feed posts, then deepen their engagement with Stories.