Benefits When You’re Picking A Niche

Firstly, a Niche is when you solve a specific problem for a specific group of people. It is not just the broad Industry like Dentists, you must include the specific problem you are solving.

So here are 4 Main benefits for picking a Niche:

1.   You can become an industry expert. This means that you have specialized knowledge in that specific industry to solve a specific problem. By focusing all your efforts to solve a specific problem for specific people, you will very quickly become an expert at it and later even the very best in the market. This give you a lot of respect and power in your niche.

2.   Once you become an industry expert you can charge higher rates for your services. Everybody wants to charge more, but you can only do it when you truly offer more value with your services. As long as the value you offer by solving that specific problem outweighs your fees then you are in the right place.

3.   It helps a lot with your marketing. You can craft your offer and message to speak directly to your Niche and their problem. When your niche sees your marketing they must immediately feel: “Yes that’s me, I have that problem and I want it solved right now!”. That is what you are aiming for with targeted marketing that drive sales.

4.   Your workload and service delivery will be a lot easier. If you only solve a specific problem for a specific group of people, the solution will be basically the same every single time! That means the process of service delivery can be streamlined and the better you become the more effective and efficient you will be. Even training of new staff will become easier because you only need to train them to do one thing – to solve the one specific problem which you already know everything about.