Benefits of Social Media for Your Business

I encountered an article earlier that talks about “Benefits of social Media for your Business.” There are 14 benefits listed on the article, but I've listed the first seven down below:

Remember when people said?social media ?was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment consisting of more question marks than loyal supporters, social has evolved into a vast catalog of global tools that can do a multitude of tasks for people, brands, and businesses.

Here are the top 14 reasons why it’s imperative for businesses to be on social media, and how it can help ensure your brand’s success.

1. Faster, Easier Communication

Customers can contact a customer service representative faster and easier now than ever before thanks to social media. Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before. Depending on the industry and the grievance, challenges certainly still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so. It’s faster now than ever before to contact the right people, oftentimes without having to even pick up a phone. And it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business. Customers can now communicate real feedback in real-time via reviews and chat, something businesses have strived to achieve for a long time.

2. Social Makes Your Brand More Relatable

One of social media’s greatest qualities is its ability to humanise the brands people use the most throughout their lives. Not only does it give a brand a likeliness and vibe, but it makes it more relatable too. Our lives feel much more at ease with a highly qualified board of parents, nurses, teachers, and doctors being the brainchildren of the new backpack made to ease tension on young kids’ backs and shoulders. Same for the engineers, scientists, and safety experts building our everyday transportation vehicles. And same for the butcher down the street who spends 12 hours a day chopping meat and helping customers. You’re going to trust (and sometimes even enjoy) getting your meat and poultry from him/her. These are the experts of their crafts, but they’re also humans just like you and me.

It’s human instinct for us to take care and lean on one other. And who better to do that to than the best at their trade — or at least a hard-working, knowledgeable person just like you. Social media lets us share those images and portrayals to build a following of customers and fans that can last a lifetime.

3. Social is Great for Promoting Content

One way to get that humanisation of a brand out there is through the major promotion of quality content. Brands sharing valuable content with the right people is always going to be an enormous differentiator from those brands that don’t at all or simply miss the mark in doing so.

Unlock (not provided) with Keyword Hero

See all your organic keywords in GA and their specific performance metrics. Free Trial. Cancel anytime. Professional support. 4-minute setup.

Show who your brand is, what makes it unique and memorable, and what drives your brand to achieve its goals each day, month, and year. This doesn’t stop at cool and catchy photos either. Think outside the box.

4. Reputation Management

Upholding – and surpassing – expectations as a brand goes a long way with each individual that engages with that brand at any level. Of course, promoting and sharing great content is one way a brand can attract people, as well as keep them loyal to the brand, but that being likable is only going to go so far. Businesses are going to have bad experiences. It’s part of life. The idea is to greatly minimise those “bad” experiences and capitalise on them by learning and reacting. Social media is the ideal place to do that. And the companies that understand that and embrace that stand out above the rest, always.

5. Generate Leads Directly & Indirectly

Most marketers and business owners know that social media is a great tool to let people get to know and even understand a brand, but it can still be a great driver for leads, too, both directly and indirectly. It seems obvious but is overlooked far too often. Make sure it is easy for people to convert through all of the social media platforms used by your brand. As social media platforms have evolved over the years, they have become more and more powerful for driving leads, with most of the platforms eventually adding clear calls-to-action to?brand pages , posts, and more. If the platform hasn’t yet evolved toward the paid/marketing aspect of a network, it’s likely only a matter of time.

New innovations for driving leads arise all the time, too.

6. Networking & Partnerships

Building and maintaining relationships is such a significant part of nearly everything we do as humans. From jobs, friendships, partnerships, volunteer organisations, and most anything else that requires teamwork and the collective power of that team, social media has made it that much easier to maintain – and develop – real relationships.

Social media makes it that much easier to do.

7. Thought Leadership

Voice your brand’s expert opinion on popular, trending, or breaking news to stay in the conversation – and lead it when you can. In addition to the simplified lines of communication, there’s the aspect of general availability. Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.). Also consider actors and actresses, athletes, and other high-profile people most of us Average Joes would never be able to interact with.

Social media helps connect us easier than ever before.

Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert