3 Benefits of Social Media Marketing for Business

3 Benefits of Social Media Marketing for Business!

The majority of the Fortune 500 tweet. You should too.

Are you putting off implementing a social media marketing strategy?

It’s time to dust off your social media marketing plans and put them to work. A....SAP!

The fact is, the world has gone social and, according to Burson-Marsteller, Fortune 500 companies are no exception.

So why is is everyone flocking onto social media?

It’s quite simple, really…

Social Media Marketing is good for Business

Where else can you find at least 20% of the entire world’s population all gathered in one place?

Facebook, of course.

There’s more than a billion people registered on Facebook alone. That’s a lot of eyeballs. Once upon a time, those eyeballs could be found feverishly grazing television screens (tubes and eventually, LCDs) and skimming through slick magazines and bulky newspapers. No more. As magazine issues grow thinner and newspapers fold (literally), we’re seeing that all the attention (read: eyeballs) is now flowing into the online space. Specially, that attention is flowing into social media.

Fair enough. The people are there, and in great numbers, but how does a staggering social media audience equate to dollars and sense for a business?

As it turns out: social media marketing has plenty bottom-line mojo to offer.

The audience you’ll attract with social media marketing is exactly what your business needs.

Why?

It has the one thing other mediums lack…

Heroic Sharing

Imagine selling one of your prized gizmos to small group of customers and then they in turn go out and tell a few of their friends. That would lead to a lot of word-of-mouth business, wouldn’t it? Ask any owner of a bricks and mortar business and they’ll readily agree.

Enter social media marketing.

People are still telling their friends about all the gizmos they’re finding but they’re not telling just a handful of people. On the contrary, they’re telling thousands of people about the gizmo they bought. The best part: it takes them only 30 – 60 seconds to share their great find and they get to look like a hero in the process. Just imagine… Your business (and the product or service they buy from you) makes them look like a hero.

If that’s not magic enough, you’ll love what happens next: Those friends will tell their friends who will in turn chat about your business and on and on it has the potential to go… And, like everything else online, this activity doesn’t just vanish into thin air like a back issue of a magazine. Seriously, who has old issues of Forbes lying around? Words on paper may vanish into tidy blue boxes these days but in the world of all things digital, they live on forever. The chatter can live for weeks, months and – dare I say it – even years on end. That means that your business can reach a great deal of people without you ever having to lift a finger once the initial seed has been planted.

How does social media marketing look now?

Proof that Social Media Marketing works

No discussion such as this would be complete without some sweet statistics. Can Facebook, Twitter or any one of the many social sites out there increase the traffic to your site, generate qualified leads, reduce marketing expenses and even help to close deals?

Here’s proof:

According to Burson-Marsteller, their research has found that 60% of the Fortune 500 are on Twitter.

If Corporate America is on board, perhaps your business should be as well.

Starbucks has 37 million fans on their Facebook page.

BMW has over Facebook 286,000 followers.

Imagine the sheer power of this… all these people are talking to their thousands of friendsabout cars and coffee, who in turn are doing the same, and so on. That’s a lot of chatter about coffee and cars. Somewhere in there, you know that BMWs (and the drive-thru cups of velvet Starbucks Coffee that go with them) are being sold.

Did you enjoy this article?

Click below to share it! 

Even better: Let’s talk about marketing your business online!

ABOUT THE AUTHORS

Elio Gatto has been in the sales, technology, wireless, marketing and social media world for the past 15 years. He has worked in various senior roles throughout his career that ranged from sales, training sales staff, marketing and social media initiatives… read more.

Farhan Jamal has been in web development and internet marketing for over 15 years. He has co-authored a book with Brian Tracy and is an expert in the areas of digital publishing and internet marketing for business. Visit NetCreative Media to get in touch with Farhan.