Benefits of Social Media for Business
I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?
If used wisely, social media can be a powerful business tool. Some of the opportunities and benefits of social media can include:
- Revenue
The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business' social media page or sometimes to your website. This can mean that you're able to benefit from social media without needing to have a channel.
- Brand development
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
- Attracting customers
Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0428 697 000 or email at [email protected]
Thanks!