Benefits of Sales Force Automation you Might be Missing

Today, every sales force team has to face new challenges including increasingly bigger and better competition. With the ever increasing demands by the customers the use of a Sales Force automation is not a must for. Sales force automation plays a pivotal role in achieving success and the right SFA solution will:

· Keeping the sales cycles up to date.

· Analyze stock and sales

· Improve customer service.

· Track the activities of Sales force

1. Managing Sales Territories

Tracking sales territories and lead routing to build efficiency of a sales force. Instead of using the conventional Excel sheet and Out-of-date software it makes more sense to use a good SFA lead management to allow you to better manage leads as well as prospects from the time of initial capture till the sales closure. A usual SFA system helps to-

· Automation of activities in a sales territory eliminates drilling for individual records and helps to save time and money as well as energy.

· Send instant email notifications o the prospects which will in-turn help the sales rep to follow up with the prospects quickly which will ensure high service quality.

2. Managing opportunities

For a company to achieve success, it must manage and also take advantage of every sales opportunity that comes its way. SFA solutions can provide the company with a number of benefits including:

· Sales reps can look into the historic data and find out about discounts and pricing rules that are specific to customers.

· Better response to a sales enquiry and better chance of driving return sales and making customers stay loyal to you.

· Understand your associates in a better way

3. Forecasting

A good CRM solution can also give your sales team more teeth by providing them with tools to help make more accurate forecasts. This allows the sales force to make:

· Calculation based forecasts using opportunities/ quotes/ orders.

· Override forecasting is possible where the sales force can make their own predictions. 

· Booking as well as recurring revenue forecasting.

· Maintain company product stock and make various reports

Forecasting allows the sales force to make their sales much more predictable. All that is required is to fine tune the forecasting methods to ensure that these are more accurate and relevant.

A good CRM solution must be built around customers and their orders taking into account:

· Reports 

· Dashboards 

· Customer intelligence

An effective CRM solution will also allow the sales force to work their deals via a pipeline right up to the time that the sale is affected. This means that you can also get to view booked orders in the forecast and this will improve reliability and predictability as well as accuracy. The sales force will also be in a better position to turn an estimate into an order and all this can be done with a single click of the mouse button without involving any great amount of paperwork.

Good order management systems will give your organization a means to access similar and latest order information. A representative from the support department will get to see the status of an order and the sales reps will know when it is time to give a follow-up call. Customers on the other hand will get to check the status of their order in a real time environment via your website or through your Customer Centre.

4. Upselling and cross selling

The tougher the competition, the more likely it is that they can erode your customer’s loyalty and company’s bottom line. This is why you need to choose a CRM solution that can show you the history of your past customer orders which can then be mined to help you improve your prospects.

I present to you, PHARMA SALES EFICIENCY ENHANCER (PSEE), a Sales Force Automation System developed by Tech Excel Computer Sevices. 

Our Sales force automation helps managers to analyse past sales information to understand the customers' demographics and order history as well as other major metrics. This can help in creating campaigns that are customer segment specific to improve revenue.

For inquiries or more information you can send mail to [email protected].

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