Benefits, Risks & Challenges in Startup-Corporate collaborations
DEBOPRIYA CHAKROBORTY
![DEBOPRIYA CHAKROBORTY]()
DEBOPRIYA CHAKROBORTY
CEO, Antrapreneur The Business Incubator || Co- Founder, Health Code Protein Box Pvt. Ltd. Ahmedabad || Goa || Nagpur
The thick & thin of COLLABORATIONS for Large organizations & Startups:
Benefits:
For startups:
- Revenues and independence from external capital
- Better success for future sales
- Scalable And at times ready customer base
- Safer international business expansion
- Lucrative retail channel
- Access to proprietary assets
- Market knowledge and mentoring
For corporates:
- Scope of innovation and disruption
- More innovative suppliers
- Customized consumer focus
- Active entrepreneurial culture
- Up to date market developments
- New revenue streams and business lines
Risks:
For startups:
- Need for revenue
- Getting engulfed by one customer
- Delayed project deliveries
- Unutilized/ waste of resources
- Impulsive/untimely scaling
- Losing the spirit of startup journey
For corporates:
- Reputational risks
- Loss on investment
- Vision collision among employees
- Business maturity
- Insecure outcome
Challenges:
For startups:
- Duration of sales cycle
- Client’s protective middle management
- Insufficient resources
- Bridging proof of concept and scalable projects
- Trust without validation
- Lack of envisioning the larger picture
For corporates:
- Not-invented-here syndrome: an Inclination to avoid things that they didn't create themselves
- Managerial support
- Isolated/ latent work approach
- Trouble in understanding and accepting change
- Misunderstanding Innovative as policy violation
Founder and CEO Genotypic Technology and QTLomics | Genomics, Biotechnology
4 年good one
A Young Learner | Finance Professional | Proficient in QuickBooks and Staffing Finance
4 年Helpful! This will be of great help
Creating & Executing Strategic GTM Initiatives | Driving Product Sales in Consumer & Marketplace Tech | Serial Entrepreneur with a Successful Exit
4 年Thanks for sharing
Director at Param Medical Devices
4 年And due to collaboration startup’s gets boost to their company and at the end to their product and Services. So their innovations can be benefited to other people as soon as possible.
Empowering agribusiness & sustainability: Founder @ HoneyVeda | Leading D2C brand in food innovation | Championing impact & social entrepreneurship | Passionate advocate for Bees
4 年The most important trait of a startup is to handle the risk factors and turn them into an opportunity. All the the benefits mentioned here are enough for any startup to go for the collab. As long as it let's you to keep your ultimate objective intact. Another best thing that can happen is the collab can equip the start-up in execution part. Which is mostly taking back seat for any start-up coz of lack of resources and experience.