The Benefits of Outsourcing Social Media Management & Advertising for Your Business

One of the main reasons to outsource is that it will save your business time and it is the number one reason why companies to decide to outsource their social media. People think that managing their social media is simply posting across the platforms when you get a bit of free time in your schedule, however this is not the case. Around 42% of consumers expect a response on social media within 1 hour. So, if you let your social media fall onto the backburner then it could really damage your reputation. Another benefit for responding quickly is that you can earn badges on certain social media platforms, such as Facebook, these let your customers know you are very efficient with responding, making them feel more reassured that you are the right fit for them. On top of responding you also need to monitor conversations that are happening and track how often your brand is getting mentioned. At the end of the day time is money and outsourcing your social media allows you to have more time to focus on other important parts of your business.

Another benefit of outsourcing, no matter what it is, is that you get the expertise from someone who has so much more knowledge than you. For example, a social media expert will use the knowledge you have of your customer paired with their knowledge of data to from a strategy for you. On top of that they will give you a new perspective which is always beneficial. These experts will also know all industry trends and be able to stay on top of them, they will have all the tools so that you don’t need to. Even the simplest of things such as knowing how to use hashtags right, sizing of a photo or know how TikTok could help your business. They will also be able to measure your return on investment, test different content and different audiences to work out which are best for running ads to get leads and sales.

Choosing to use a social media agency could give you access to loads of different technologies that could enhance your campaigns. Most agencies normally pay for memberships for tools, some examples being Canva, HubSpot and Shutterstock. If your company were to pay for these your costs would add up pretty quickly, you would also need to train an employee on how to use these technologies. Therefore, you would save a lot of time and money using a social media companies tech.?

Outsourcing tends to be more cost-effective than hiring someone in-house. Not only would you be hiring sometime to do a full-time job, you would also need to take into account the time it takes to hire, train and develop that person. The average annual salary of a social media manager is around ￡35,000, whereas a social media agency would be less than that.

Lastly, most agencies will be able to help you with additional marketing-related needs. For example, if you had a show coming up and needed a designer, had a website that needed updated or needed a photographer for new content. Most social media agencies will have contacts that will be able to help you with all sorts of things.?

So, in a nutshell outsourcing to a social media marketing company will help to save money and time. On top of that, you will get their expertise, technologies and links to their contacts who could help with your marketing needs.