Benefits of Outsourcing

Whether it's your latest sales meeting or strategic planning session, a pressing issue often surfaces: your sales team needs more opportunities and face-to-face meetings with key decision-makers. Whatever your industry, from Construction, Technology to Healthcare or Finance, getting time with them is fundamental for your business’s future and strategic long-term goals.

Promoting your brand proactively – through raising awareness, driving demand, and educating your customer base – is essential for continuously creating new opportunities. While a dedicated sales team is crucial for achieving this, it’s important to consider where your sales team’s skills truly lie.

The Question?

Did you and your company invest in advertising, recruiting, and training your sales team only to have them spend exhaustive hours researching opportunities, trawling through endless data sets, and making countless calls to generate leads?

Likely, they command significant salaries, and in exchange, you expect them to close key deals.

Therefore, setting clear lines of demarcation between lead generation and field sales, and providing your sales team with cohesive support is vital for your business’s growth. Let your salespeople sell – they know your business and products better than most, and their skills lie in closing sales from face-to-face meetings.

The Solution?

Option 1: Carry on as Normal

You could choose to sit on your hands, turning a blind eye and a deaf ear to legitimate complaints from your beleaguered sales team who feel overburdened. But let’s face it, remaining stagnant in a competitive industry is a surefire way to failure. Your competitors surely won’t be choosing this option.

Option 2: Recruit Internal Lead Generators/Telemarketers

Hiring internal lead generators can alleviate some pressure on your sales team and eventually create leads. However, between the recruitment process and agency fees, this can prove both time-consuming and costly. The new recruits will require training to adapt to your workplace’s processes and culture, need to be managed, and contingency plans will be necessary for unforeseen events like sick leave or unexpected resignations.

Option 3: The Power of Outsourcing

Traditionally, most medium and large organisations have embraced outsourcing certain elements of their operations to specialised companies. This should be seen as an investment in dedicated professionals with in-depth industry knowledge and a track record of delivering high-quality results.

However, when it comes to lead generation and telemarketing, there’s often resistance to outsourcing. Sales teams might feel threatened, or marketing or sales professionals ?may prefer to keep operations "in house." But outsourcing lead generation is no different from outsourcing other business functions; it brings dedicated specialists who help drive growth within existing sales strategies. Under the right circumstances, outsourcing can be a highly effective option.

Why Outsourcing Makes Even More Sense Now

With the Labour government’s new employment law proposals – which could include the following planned implementations of additional day one rights, measures against dismissal and re-engagement, comprehensive pay gap reporting, and enhanced employment status clarity – the complexities and responsibilities for employers are set to increase. Outsourcing can help mitigate these pressures on your business by transferring the burden of compliance and operational management to external businesses.

Why Choose Advance?

Advance Connects is the chosen partner for many companies across various sectors. Our dedicated teams, with in-depth understanding and years of experience, scheduling high-quality appointments day in and day out and generating genuine pricing requirements. The simple fact is, if we do not deliver a return on investment, our clients won’t continue to use our services. However, we build long-lasting relationships because we deliver on our commitments.

By outsourcing, you are not merely hiring someone to endlessly dial numbers – you are investing in a team that brings vast expertise, consultancy on routes to market, valuable data, and resources that cannot be replicated by generic telemarketers.

This allows your internal sales team to focus on closing deals and driving growth, thereby optimising your overall strategy.

Once again thank you for your time, if this article has been useful and of relevance to you and your business, please don't hesitate to get in touch if you wish to discuss this in more detail, contact our office on 01244 906765.

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