The Benefits of Long-Form Content on LinkedIn: Why More is More

Ok, if you’ve read last week’s newsletter, I mentioned that sharing long-form of content is valuable on LinkedIn. In this episode, I’ll tell you why.

There are several reasons why long-form content is often considered to be the best option for LinkedIn. First, long-form content allows you to provide more in-depth information and insights on a given topic, which can help to establish your expertise and thought leadership in a particular niche. This can be especially valuable on LinkedIn, where users are always looking for high-quality content that can help them learn and grow in their careers or business.

Second, long-form content is more likely to be shared and engaged with by other users on LinkedIn. This is because it typically provides more value and insight than shorter posts, which can make it more interesting and relevant to a wider audience. And listen, LinkedIn's algorithms are designed to prioritize longer, more in-depth posts, which means that your content is more likely to be shown to a larger number of users if it is in long form.

Third, long-form content allows you to leverage more keywords and phrases related to your industry and expertise, which can help improve the visibility and searchability of your posts on LinkedIn. This can be especially useful if you are trying to reach a specific audience or target market on the platform.

Overall, long-form content is generally considered to be the best option for LinkedIn because it allows you to provide more value, establish your expertise, and improve the visibility and searchability of your posts.