Benefits of IoT-based business models

Benefits of IoT-based business models

The term Power by the Hour was coined in 1962 when Rolls Royce started to offer a complete engine and accessory replacement service on a fixed-cost-per-flying-hour basis. Today this is a widespread business model in various sectors, known as Subscription Economy. Companies like Amazon, Netflix, Zipcar and many others have adopted this model.

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The airlines do not have to pay for the engine up front, which requires a different project finance design and a higher working capital from the manufacturer. On the other hand, suppliers increase the customer base, boost profitability, and establish a better model to face an economic crisis, when engine use downturns from 10% to 20% while sales are entirely interrupted.

This 60-years-old business model is now delivering a better value proposition due to IoT and the Artificial Intelligence ecosystem.

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These are some of the benefits related to this IoT-based Business Model:

1. Accounts Receivable & Cash Flow: the engine manufacturer receives near-real-time (NRT) information from the equipment installed in the airlines and may issue daily invoices. The enabling technologies may include IoT and RPA, and reduced account receivable improves cash-flow and financial performance.

2. Customer Loyalty: operational data from airlines flying around the globe feeds descriptive machine learning models, and operational scenarios are developed to improve passengers' flying experience.?

3. Unexpected conditions: the data lake originated from massive IoT flows allows predictive models to recommend maintenance when required, which balances performance and lifelong total ownership costs. More sophisticated solutions use AI-embedded digital twins capable of autonomously reacting to unexpected situations such as unexpected weather conditions change.

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4. Operational Costs: operational NRT data associated with GPS information are submitted to machine-learning algorithms that predict ideal parameters during take-off and landing, resulting in lower fuel consumption. Predictive models create recommendations to the pilot or autonomously adjust the aircraft systems.

These are some of the possible benefits ....

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?? What other benefits these manufacturers may have by adopting an IoT-based business model?

?? Please share examples of other industries that already benefit from IoT-based business models.

Regina Mesquita Dezidério

Sócia Proprietária da DM. / Engenheira & Tecnóloga Civil. / Influenciadora Digital. / Marcas e Gest?o & Marketing dos Negócios. / Digital Influencer. / Jornalista. / Instagram:@reginamesquita

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