The Benefits of Instagram Stories Poll and Emoji Slider Feature

Every brand out there shares and creates content for exposure today. It’s by far, the best way to reach the mass audience. However, a major problem lies when social platforms like Facebook and Instagram continue to change their algorithm on a constant basis. Therefore, negatively impacting your organic reach. So how do brands work their way around this?

Are you using Instagram stories for your business?

If the answer is yes, do you maximise the features available to you on this platform? The best way to exploit the value of Instagram stories, is via the poll, emoji slider, quiz and questions features.

How do you access all these free features on Instagram stories? Easy!

After you have picked the image or video that you would like to upload as an insta story, look at the top of your screen and you will see a smiley emoji ?? which you can click on. Click on it and you will unearth a whole range of features to take your insta stories up a few notches!

For instance, for a restaurant business out there, the typical Instagram story features an image of a mouth-watering burger. However, the audience who consume this content, are not reacting in any way. They would only view the story and swipe next. In short, it's a passive consumption of content. What you need today, is for your audience to take action and engage with your content.

Therefore, it's time to spice up your stories.

Using the Poll feature, ask your audience if they fancy some extra cheese on this burger. If they do, they’ll simply have to click ‘yes’ on the poll. Additionally, for brands who would want to find out exactly how irresistible their burger really is, simply use the heart Emoji Slider feature. A user can then slide the heart to show their love for this tasty treat. With a simple addition, brands can tap into their consumers and have them interact with the story.

This is also a lot better than posting an image on Facebook or Instagram and asking your audience to ‘click like for the burger’ or ‘comment yes if you love our food’. Most users would not bother to interact with this type of request today compared to a few years ago. Furthermore, Facebook will also penalise your post for being too like-baiting or comment-baiting.

Another great feature to incorporate in your insta stories is, Quiz.

You can ask questions and set the right answer to your question. This is great as your audience can pick an answer they think is correct and if it is right, it will be shown to them that it is the right answer. If they picked the wrong answer, they will be informed on which is the correct answer. This is a fun and informative way for your customers to get to know your brand better.

Finally, another feature I would advice brands to use more is the, Questions feature. Give your audience the opportunity to ask you anything or use this feature to gather feedback directly from them. Example, if you're thinking of opening a new location, you could post a question like, Where should our next outlet be?

Your audience will answer and you then understand better where you have a high demand of customers waiting for you. This data can be used to then make a decision on where your next outlet should be.

Hence, by using these features, brands can convert a passive consumer of content, into an active one. So, are you ready to spice up your next set of Instagram stories?

Key Takeaways:

1. Start creating more content for Instagram stories. People's attention has shifted to Instagram Stories more than the feed itself.
2. Build engagement using features like poll, emoji slider, questions, and quiz in your insta stories.
3. Convert a passive consumer of content into an active one.