The Benefits Of An Independent Look Under Your 'Sales Hood'

So, as Sales leaders – who remembers this meme from around 10 years ago??

Normally, it’s positioned as the customer simply doesn’t get how valuable the solution we’re offering is, but in this case, it's a great way to highlight that small changes we can make to both existing applications/tools and processes can lead to substantial revenue gains and achievements by our salespeople.

You’ve probably been asked questions like...

• "How can AI help in the sales process?"
• "How can we better use quality data?"
• "How do we find customers showing a high propensity to buy?"

Surely this meme is more relevant now than it has ever been? Why?

• New AI tools and applications are breeding faster than rabbits.
• We have a plethora of tools that offer soon-to-arrive new features, but what are we doing with them?
• There are many point solutions, but how can they help me understand and enforce excellence across my teams? How can we pull everything together to make a big difference and what’s the impact of doing so?

So, as Sales Leaders why can’t we easily answer the above 3 points??

Well…for starters:

• It takes So. Much. Time! We have our numbers to hit! Strategy and operational execution often take a back seat…for obvious reasons.
• We may have an inherent bias built up from experiences years ago. ”I hate app X….I love app Y…”. This can be from experiences years ago but are those products even resembling their modern versions?
• What does good look like? How would I know? Benchmarking may provide you with massive insights.
• Can't see the wood for the trees…”We have so many apps and processes, we don’t need another tool?!?” Indeed you may not, or you may…again, how would you know? It's tough to make these kinds of decisions based on sales sentiment. (Back to the machine gun meme).

Are you best equipped to solely make those decisions? As always, you need to be able to confidently answer the very basic questions like...

"Are our people delivering the best returns from their time and our resources?"

I am personally really excited and proud that, from extensive experience with global organisations delivering sales and seller lead transformations, Sales Growth Team (SGT) is now offering a new packaged service. This looks at strategy and objectives, data, tools, sales execution, and people, including shoulder-to-shoulder work.?

This enables you to understand change, its impact, risk, and benefit…while you fight the good fight with your sellers.? We also commonly participate in elements of risk and reward so we have skin in the game for your success.

We are delighted to be working with great customers who see small, light-touch changes leading to high-impact operational and practical benefits for sales and associated revenues.?

So, the next time you’re asked questions like the ones outlined at the start of this blog, you’ll have your game plan optimised, set, and primed for success!