The Benefits of Furnishing a BTR

In the dynamic landscape of London's rental market, property investors are constantly seeking strategies to get the most from their portfolios. One such strategy is furnishing rental properties to enable premium rental rates and reduced vacancy periods. In this article, we will delve into the various ways in which furnishing can enhance rental yields, attract desirable tenants, and foster long-term tenant satisfaction. To equip your next project for optimal returns, visit Base Furnishings.

Premium Rental Rates

Research shows that furnished homes rent for 9% higher than unfurnished ones. [1]

With the average rent across London standing at ￡2047 [2] that translates to an increase of ￡184 per month on your rental yields per unit.

To help with the upfront cost Base Furnishings offers finance of up to ￡500,000 on BTR projects through our financing partners. The higher yields would easily absorb the cost of financing and lead to more profitability down the line.

[1] According to a study done by OnTheMarket: Link

[2] According to Zoopla: Link

Reduced Vacancy Periods

Furnished units rent out twice as fast as unfurnished ones, as well as renting for higher price, meaning you can get a larger return on your investment faster.

Some of the main selling points of BTR are location and convenience, attracting young professionals and corporate tenants looking to live in high-ticket areas. Both these groups are seeking furnished properties that are ready to move into as fast as possible.

Base Furnishings offers a quick delivery turnaround, including made-to-measure, in-house blinds meaning the whole property can be ready for tenants within a short timeframe.

Enhanced Marketing Opportunities

Research shows that Millennials and Gen Z prefer furnished properties to unfurnished ones. Those two generations form the largest group of private renters in London.

Other target demographics that furnishing unlocks for you are: corporate tenants, overseas tenants, students, and key workers.

Our interior designers can find the best furniture for your target demographic and increase the appeal and profitability of your property. We include a free, professionally dressed show unit for every large BTR project we complete.

Increased Tenant Satisfaction?

Satisfied tenants are more likely to refer your development to friends and family, building a strong sense of community and leading to a steady stream of reliable renters.

Furnishing your BTR with robust, comfortable furniture will make your residents fall in love with their new apartment straight away and shape their decision to rent it long-term.

Base Furnishings has received overwhelmingly positive feedback from residents at past BTR developments we have furnished.

To learn more about what Base Furnishings can do for you follow this link to our website.