Benefits of Email Marketing
Email marketing is the act of sending a commercial message, this is done by using emails to send to a group of people. Every email sent to a potential or existing customer could be regarded as email marketing in its broadest sense. This usually involves using email to send ads, demand company, or elicit purchases or contributions, and is intended to build awareness of loyalty, trust, and product.
Marketing messages can be sent to an existing customer registry or to a reference file. This refers to delivering email messages in order to strengthen a client merchant relationship, it can be with current or previous clients, promote customer loyalty, repeat business, acquire new customers and persuade current customers to buy something instantly, or exchange third-party advertising.
Cart abandonment reminders of online stores through emails, sales follow ups, receipts emails, review requests, time-sensitive promotions are all various types of email marketing.
Email marketing of your products or services can be a fast, convenient and cost-effective way to reach new customers and attract existing customers by encouraging repeat visits to the site. It is possible to use email marketing to construct tailored and customized emails.
Email marketing is 40 times more effective than the social media as it appears to receive business information through email. 92% of internet users have at least one email account says a study. So email marketing is a huge market and with the proven results email marketing has been a successful tool which is rightly used for marketing.