Benefits of an Ecommerce Website for Small and Medium Businesses in Jamaica

There are many benefits of having an e-commerce website for small and medium businesses.? Especially, during the last two years when the local market has been greatly affected by Covid-19.? While many small and medium enterprises have their hesitations about e-commerce there are many benefits that it can offer to both their operations and customers.???

Here are 3 benefits of an e-commerce website for small and medium businesses in Jamaica to consider:??

1. The ability to be open 24/7??

One priority for many local businesses is the ability to be flexible.? Especially, due to the pandemic and lockdowns.? Having an e-commerce website allows a business to operate 24/7 and be open to its customers at all times.? While this is a great convenience to customers it is equally beneficial to businesses as they can be open regardless of external factors that would affect a brick-and-mortar storefront.??

2. Increased Reach and Revenue??

Another great benefit of having an online business is the ability to reach a larger audience.? If you market your businesses well online, you can increase your reach to potential customers.? Especially, because you can direct customers from an ad to the product page. Businesses, therefore, won’t be limited to a specific area and it can also increase international reach.? Thus, your e-commerce website can help you gain access to more revenue and possibly foreign exchange.??

3. Access to Customer Analytics??

Understanding your customers and what they want from your business is a key to success.? When you start an e-commerce website you will be able to have access to extremely valuable data about your customer’s interests and purchasing patterns.? The analytics from your website will show you:??

• what sells and what doesn’t??
• what times your website gets the most traffic and where that traffic is coming from (e.g google search, social media ads etc)?
• the demographics of your audience, which includes age, gender, region and more.??

This data can help you better understand what changes need to be made both in your product range and in your marketing to continually improve performance and sales.? Essentially, this data gives you insight into where you need to improve and it gives you indicators of how you can do that.???

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