The Benefits of Digital Signage for Gyms

Gyms, like all successful businesses, need to stay atop their game to stand out from the competition.

Digital signage has taken the business world by storm because people expect eye-catching and visually pleasing visuals. Gyms can gain plenty of benefits from integrating digital signage into their business.

In this article, we will go over the basics of digital signage, including what hardware and software are required, and what benefits a gym can reap from it.

What is Digital Signage?

Digital Signage involves the use of digital displays, digital signage solutions , content management software, templates, and media players to display digital content.

Digital signage displays can be on screens as big as a billboard or as small as a tablet or anywhere in between. This could be images, text, animations, social media feeds, video content and video walls, interactive apps, wayfinding information, real-time data analytics, infographics and company performance metrics, testimonials, birthday shout-outs, and so much more.

How Do You Set Up a Digital Signage System?

To begin, get a screen and a wall mount for it to increase visibility and save space. You can either get digital signage hardware with a media player and in-house digital signage software, or you can go cloud-based.

Going with the hardware option is typically a one-time investment while going with a cloud-based digital signage solution will typically be paid for by the month.

Once you have your screen, mount, and digital signage solution, you can create content and digital signage playlists to display.

Benefits of Gym Digital Signage

1. Convey Important Information to Gym Members

Digital signage provides the perfect tool to inform gym members about class schedules, teachers, treatments, success stories, promotions and events.

2. Improve Member Experience with Entertainment

Digital signage can be used to entertain athletes, whether during training sessions or in the lobby.

3. Motivate Gym Members

Motivation is an extremely effective way to drive athletes to achieve success. Educational material with images, videos, and inspiring quotes can make training time more effective and satisfying.

4. Educate Gym Members

Physical exercise is fundamental for health, and exhibitions of videos and nutritional suggestions can encourage gym members to continue exercising.

5. Promotion

Gyms offer many services beyond providing a space to work out and the equipment required to do so, such as classes, spa services, and personal training.

Digital signage can be used to promote personal trainers and spa services. The latter can be made to look more appealing with relaxing videos and tasteful text.

6. Improved Communication with Gym Members

Digital signage solutions allow the gym to personalize and improve the customer experience in the gym, and can even transmit personalized messages such as birthday events or success stories that involve physical exercise.

7. Increased Safety

Digital signage makes it easy to display safety instructions, preventive measures, and first aid details.

8. Wayfinding

Digital signage can help new gym members find their way around large gyms. This can turn a new member into a loyal member .

9. Greater Member Engagement with Social Media

Gyms can greatly benefit from having a strong online presence. Social media walls can display real-time social media posts that other members have made about the gym.

Social media digital signage is a powerful tool for gyms to increase member engagement and online word-of-mouth marketing.

10. Better Employee Communication

Digital signage can be used to communicate with gym staff. It is a great way to get important messages across to employees at an incredibly expedient rate.

11. Upsell Café Products With a Digital Menu Board

Fitness centers have their own cafés or juice bars where they sell healthy foods and nutrient-packed protein shakes. Using a digital menu board increases revenue.

A menu can be designed any way you want, and can be changed depending on the time of day.

12. Advertising Revenue Stream

A gym can make extra money by displaying advertisements on its digital screens. The advertisements can be interspersed with other content by managing your digital signage playlist.

13. Endless Customization

Digital signage in gyms can be customized depending on the type of audience, the time of day, and the schedule.

14. Saving Time and Money

There will be no need for printing schedules and promotions. Digital signage in gyms allows class schedules and promotions to be easily changed at any time.

15. More Prospective Gym Members

Digital signage can be designed in many dynamic ways to make it visually appealing, and can generate new member interest. With a great digital sign outside your gym, people passing by are much more likely to think of your gym when deciding on a place to work out

Reaping the Benefits

One of the great things about digital signage solutions like Loop TV is that when you get their media player and digital signage software, you have access to tons of templates that help you design your digital signage content. So, you do not need to be a digital designer to create digital signage content that will be sure to please your gym members and staff.

There are simply so many benefits that a gym can get from integrating digital signage. It can revolutionize the way that people interact with your gym and is a great way to improve the overall member experience.

Of course, a better member experience will translate into more loyal gym members , and that way your gym membership can continue to grow. This means more revenue for your business and happier members.