Benefits for Customers and Manufacturers of new innovative Forms of Leasing
From purchase to utilization
Increasingly, companies are looking to lease equipment rather than buy it and return it to the manufacturer after a certain period of use. The great advantage of leasing as a form of financing is its flexibility from the customer’s point of view. It is particularly suitable for companies that want to keep their production equipment up to date, optimize liquidity and avoid tying up capital.
This trend is shown by the latest market study conducted by the German Leasing Association (BDL) in 2020.[1] 79% of companies in Germany now consider leasing when making investment decisions (see figures below). In 2015, the figure was 64%. Specifically, three out of four companies decide to realize their investment projects using leasing.
?
?
According to the survey, the main arguments in favor of leasing are the ability to return the asset at the end of the lease term and the predictability of costs. However, the possibility to include additional services (e.g. maintenance) in the lease solution have also become more important as decisive factor.
New innovative forms of leasing
Flexibility is also an important factor in the current leasing trends towards even more customised leasing financing solutions tailored to the needs of the company:
1. Seasonal and progressive leasing rates
In these leasing models, companies pay the leasing instalments when they generate turnover or when the leased asset generates income. Seasonal leasing instalments are common in the construction, tourism and agricultural sectors, for example. Mountain railway operators adjust the leasing instalments to the winter season, agricultural businesses to the harvest season. With progressive leasing models, the instalments increase gradually. This gives companies enough time to start up the new equipment and gradually ramp up production.
2. Pay-per-use
The Industrial Internet of Things (IIoT)[2] has created the basis for the pay-per-use business model. Lessees only pay for the actual use of the leased equipment, for example a variable leasing rate linked to the number of units produced by a machine. The lessee only pays when the machine is in use. With the pay-per-use model, there is no need for a large initial investment point of view customer and the associated capital commitment is eliminated. Instead, thanks to pay-per-use, the costs (incl lease rates) always rise and fall with the current capacity utilisation of the leased equipment.?
Examples of pay-per-use financing options include
领英推荐
According to the Swiss Leasing Association (SLV), based on a survey of 103 machine manufacturers in the DACH region in 2021[3], 98% of these manufacturers are prepared to offer pay-per-use as a form of financing. More than a quarter of the companies surveyed already use pay-per-use.
3. Servitisation
Leasing is not only becoming increasingly flexible, but also more comprehensive. The term servitisation refers to leasing solutions for capital goods that not only include financing, but also additional services such as maintenance and service (incl. availability guarantee for the leased asset/equipment), technical support, spare parts delivery and insurance. The customer receives an ?all-round carefree package?. Financial risks (e.g. the failure of a machine) are partially or completely outsourced to the supplier/manufacturer and fixed costs are transformed into variable costs based on the utilisation of the asset/equipment.
From the manufacturer’s perspective, servitisation requires a change in the business model. It requires companies to adopt the customer's perspective, analyse the customer's service needs in detail, and ultimately move from a short-term, product-oriented sales business to a long-term service-oriented relationship business.
Tapping into new customer segments with innovative leasing solutions
The manufacturer's motivation for offering flexible, innovative leasing solutions is to differentiate itself from its competitors, thereby expanding its sales market and tapping into additional customer segments, as, for example, thanks to customised lease financing, the asset/equipment is also suitable for less financially strong customers or for companies with fluctuating order books/demand or for companies with small production volumes. Furthermore, the manufacturer can build up a ?second-hand machine park? over time. Returned machines can be leased on to a third-party customer at the end of the lease term or sold at an attractive residual market value. The manufacturer can use the second-hand market to tap into an additional customer segment that may not be able to afford a new machine. Combining leasing with other services such as maintenance and spare parts service offers additional revenue potential for the manufacturer. Leasing structures via a separate leasing vehicle (SPV) ensures that assets are off-balance sheet of the manufacturer and the manufacturer can recognize revenues from the sale of the leased equipment.
AIL’s experience in leasing financing
With its many years of experience and proven track record in the financing of capital goods, AIL can provide targeted support in the conceptualisation and structuring of such innovative lease financing solutions for capital goods.
Potential AIL services on behalf of the manufacturer include:
[1] Market Study – Leasing in Germany 2020, Bundesverband Deutscher Leasing-Unternehmen (BDL); survey based on interviews with 750 German companies of different sizes
?[2] IIoT refers to interconnected sensors, instruments and other devices that are networked with the computers of industrial applications.
[3] Kaufmann Langhans Strategieberatung GmbH: Pay-per-use im Maschinen- und Anlagenbau (2022)