The Benefits of Creating Videos for LinkedIn

In recent years, social media platforms have become an essential tool for professionals looking to network, connect with peers, and showcase their expertise. LinkedIn, the leading professional networking platform, has embraced the power of visual content by introducing video features for its users. Creating videos for LinkedIn can provide countless benefits, helping professionals stand out in their industries and build a strong personal brand. Here are some key advantages of incorporating videos into your LinkedIn strategy:

Increased Engagement

Videos have proven to be more engaging than plain text or images. According to LinkedIn, video content is shared 20 times more frequently than other types of content on their platform. By creating videos, professionals can capture their audience’s attention more effectively, resulting in higher engagement rates. Additionally, videos tend to elicit more comments, likes, and shares, further amplifying their reach within the LinkedIn community.

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Authenticity and Personal Connection

Video content allows professionals to showcase their authenticity and establish a personal connection with their audience. By speaking directly to the camera, professionals can convey their passion, knowledge, and unique personality, making them more relatable and memorable. The personal touch of video can help build trust and credibility among viewers, fostering stronger connections with potential clients, employers, and industry peers.

Showcasing Expertise

LinkedIn provides a space for professionals to position themselves as experts in their respective fields. Videos offer an excellent medium for sharing valuable insights, tips, and industry trends. By creating educational or informative videos, professionals can demonstrate their expertise, provide solutions to common problems, and establish themselves as thought leaders. This can lead to increased opportunities, such as speaking engagements, collaborations, and career advancements.

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Building a Personal Brand

Successful professionals understand the importance of building a strong personal brand. Videos can be a powerful tool in shaping and showcasing that brand identity. Through videos, professionals can communicate their passions, values, and unique selling propositions, creating a lasting impression. Video content that aligns with a personal brand can stand out in a crowded marketplace, helping professionals become recognizable figures within their industry.

Capitalizing on LinkedIn’s algorithm

LinkedIn’s algorithm prioritizes video content on its platform. Posts with videos tend to receive more visibility and, consequently, reach a broader audience. By incorporating videos into their LinkedIn strategy, professionals can take advantage of this algorithm and increase their chances of appearing in relevant feeds, attracting more connections, and expanding their network.

Diversification of Content

LinkedIn is known for its professional and business-oriented environment, but that doesn’t mean all content should be strictly informative and formal. Videos can inject variety and creativity into a LinkedIn profile or page. Professionals can create behind-the-scenes footage, interviews, event highlights, or even humorous videos to humanize and diversify their content. This can make their profile more interesting and appealing to a wider range of viewers.

According to Jamé Jackson, a community manager at LinkedIn,

The following are 3 things you should know about what’ll make an excellent LinkedIn video:

1. Format: The video should be under 90 seconds. Vertical videos are usually more engaging on mobile. Try and have your recording device, phone, or camera right at eye level.
2. Content: The best videos 1) provide a hook that immediately draws in viewers in 2) Videos should center on a single topic, and 3) videos leave people with an actionable takeaway or insight. Script what you’re going to say and practice it a couple of times before you press record.
3. Tone: It is important to be authentic; viewers react to genuineness. Choose subjects you’re excited to talk about and do not attempt to be someone you aren’t. Share details that mean something to you, and not just what you believe other people care about.

Do not forget about the text that goes with the video! Let them know what they are going to be watching — share key themes or takeaways from your video, and add a question that encourages engagement.

Tip: You can turn text to video in minutes using Synthesia , an AI video generation platform.

In conclusion, the benefits of creating videos for LinkedIn are numerous. From increased engagement and building personal connections to highlighting expertise and building a personal brand, videos offer professionals a unique opportunity to stand out in their industry. By leveraging the power of video content on LinkedIn, professionals can create a lasting impact, expand their network, and unlock new career opportunities. So why wait? Start creating videos and reap the benefits on LinkedIn today!

Originally posted on Medium