Benefits Of Bundling!

Virtually any business can “bundle” in order to dramatically increase its turnover.

Keep in mind that bundling your goods or services at a discount price plays a few psychological tricks on the mind of your prospect that triggers them to consider buying.

Immediately when we all see something bundled for a discount price, we become a little intrigued and end up saying to ourselves “well I’m going to need an extra unit of that product or service anyway and they’re offering me a pretty good price, so I’m sure I will end up saving money in the long run”.

Just underneath, you’ll see a photograph I have taken of a blackboard sign which was outside the local liquor shop.

Whilst the signage itself isn’t all that flash, you'll see that they are offering well-known brands of wine for a bundle price of $25 for 2 bottles.

A well-known version of this in the liquor industry is Dan Murphy’s, where you get a 20% upon buying 6 bottles of wine. (Or sometimes it’s $20 off).

There are numerous benefits of bundling for you, just think about it.

1. It gives you the ability to sell slow moving merchandise or services. (By simply including your slower stock in the bundle.)
2. Automatically up-sells your customers without having to ask for it.
3. Lowers your marketing costs because it allows you to move multiple types of products or services through the one ad.
4. Promotes a higher perceived value to your customer.
5. If you joint-venture, it exposes your product or service to a new list of prospects.

For example, do a deal with a Pool Cleaner and if you offer pool cleaning with your household cleaning, all of a sudden there’s a whole bunch of new people that are interested in your service!  

So No Matter What Industry You’re In, There’s Likely To Be The Opportunity For “Bundling” Your Products Or Services And Therefore Increasing Your Revenue. 

Let’s just look at a few examples:

a.   A simple car wash – but not just an exterior soap and suds story, but a complete interior vacuum, black paint on the wheels and a polish to all metallic parts of the car – oh, and inside deodorisation! 

All for one package price!

So if let’s say, the car wash was normally $10, the vacuum and deodorisation was $10 and the wheel blackening was $10, you would package the whole lot together for something like $19.95.

What happens?

You would get that extra $9.95 from more than 50% of clients, I guarantee you!

b.   Let’s say you’re a hair salon.

Why not provide a special “Wedding Day Dream Package” for brides and bridesmaids?

They get the haircut, wash and perm, together with the full facial, nails and eyelash treatment – all for a special bundle price!

And guess what, when you get the bride and all the bridesmaids, we’re talking about 3, 4 or 5 people!

Mind you, I’ve just picked a wedding for the sake of an event theme, but you could have a similar bundled makeover offer at any time of the year for anyone.

c.   If you’re a taxation accountant, why not bundle your services at financial end of year time with a special offer of providing a “Financial Health Check” twice a year on top of the taxation advice - all for a special price? 

 d.   And how’s this for an example of someone not taking advantage of bundling or joint-ventures?

Recently we had a problem with our automatic garage door, where it just wouldn’t respond to my little electronic gadget. 

I could point and press the button as often as I liked, but no “open sesame!”

So with a quick Google search, I had the world’s greatest Handyman arrive to fix the problem. 

He spent about 30 minutes and did a great job and whammo, the door was going up and down again in no time.

I was not home at the time and he simply gave my wife the invoice and she paid him and he left.

However, when I got home, I asked my wife did he leave a card or did he indicate what else he could do, to which she replied “no, he didn’t leave a card but this guy was better than MacGyver, in terms of how quickly he could identify the problem and fix it.”

This guy left without realising that there was a “huge opportunity” for him at my home if only he had recognised it.

I had lots of odd jobs and bit and pieces which needed to be fixed around the home, leaking taps, internal door locks not working, a couple of windows which were difficult to open and a lawnmower which goes when it feels like it.

If this guy was truly MacGyver, he could have probably spent a week at my place fixing things and earning a good return.

If he had promoted his services as “a bundle” (i.e.: like MacGyver, he could fix just about anything!), I would have bought the bundle!

For example, he could have said “get the MacGyver 8 Hour Package” of fixing anything in or around your home for just $x – I would have booked him there and then!

So for the cost of his Adwords Sponsored Link advertising on Google, instead of walking away with $75 for his garage door call-out, at no extra cost he could have multiplied his return five or six-fold – or even more I dare say!

Mind you, a month has passed since this MacGyver incident, yet no follow-up from the handyman, no call from his office to verify our satisfaction or to recommend additional services.

No email to say that they have extra services to offer and that a Special Deal was available until the end of the month.

Nope, I’ll never hear from him again, which means that he made a lousy $75 sale from his Google Adwords advertisement!

e.   If you’re a real estate agent, can you bundle convincing services into the sale?

Or can you create a joint-venture with a home removalist company and bundle that into your package?

(Obviously with a commission to you.)

Or can you bundle a “home maintenance program” into every home that you sell, again joint-venturing with a home maintenance company that looks after lawns, carpet cleaning, pool cleaning and the rest of it.

f.     If you’re a clothing retailer, you would have seen the smart operators bundling a men’s suit with an extra pair of trousers, a tie and a leather belt.

So if you’re in the clothing business, why not consider doing the same for yourself?

g.   If you’re in the dentistry game, I guess you’d be aware that teeth whitening is all the rage these days, and given this is a component of improving one’s looks, why not do a joint-venture with a beauty salon or skin rejuvenation clinic and offer a bundle “Appearance Makeover Package?”

The list goes on and on – and believe it or not, I haven’t yet mentioned my favourite word, “wow”, have I?

But now’s the time to highlight that such bundling marketing is indeed, a fantastic “wow” for any business.

After all, you’re providing your customers with a value-add where they’re receiving a bonus in return for providing you with more of their custom.

To find out how you can build a sales juggernaut, visit www.wowmanifesto.com

You might even like to visit - www.youtube.com/c/JDTV-IOW

Or contact us at [email protected] if you’d like to add some WOW to your business!