Benefits of building a winning employer brand

The workforce is dynamic, and with many opportunities now opening up, an increasing number of employees are quitting their jobs and moving on to greener pastures. With the onset of this rise in resignations, companies have to reevaluate their employer brand and understand the critical points to ensure a smooth hiring and retention process.

Here are some reasons why you need to establish a strong employer brand:

Attract Top Talent:?A great employer brand raises the reputation of the company within the employee pool attracting the upper tier of new potential employees with strong credentials. This is based on the fact that the best people will choose to work for the best employers. Secondly, your employees are the best advocates for referring other professionals from their network to you thus reducing your hiring costs and ensuring a better cultural match for your business.

Raise Retention Rate:?According to LinkedIn, companies that invest in employer branding experience a 28% decrease in staff turnover. Positive company culture lowers attrition and increases employee loyalty. This significantly reduces hiring costs.

Boost Employee Morale:?Employee happiness is essential, which in turn boosts morale and raises the employer brand profile. It is necessary to value and recognize their contributions in line with the company’s objective. When you are a good employer, people are attracted to your brand.

Develop Integrity with Customers:?Your employer brand has a strong correlation to your business brand. A happier workplace speaks volumes to customers, and shows them the company's positive values, and encourages them to support a brand of excellence. A good employer brand is crucial as a new generation of employees entering the market to scout for career opportunities. Let employees experience the organization for what it aims to be: authentic and transparent.

Boost Sales to Customers:?Research points out that companies that treat their employees well, win more business than those that don’t. This is evident at the customer touch points and online digital trails left by current and former employees about their employee experience. These are increasingly visible and sought out by new customers when undertaking research on brand reputation prior to doing business with your organization.

Leadership Credibility: Leaders and Owners of organizations that have a strong employer brand get more credibility and respect than those that don’t. The employer brand reputation is increasingly linked to personal brand of the leadership team and employees. This helps to secure better goodwill from partners, principals, customers and raises the brand value of the organization.

Building and investing in your employees, having high standard of hiring practices, onboarding and off boarding procedures that put employee experience at the heart of a company and investing in training and development are?no longer an option but integral to a company’s market success and sustainability. The days of bad practices “behind the curtain” are no longer possible with our open, connected world. So, invest in building your employer brand and achieve sales and brand success simultaneously!?

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