The Benefits of Building Product Manufacturers Participating in Podcasts

Finding innovative ways to educate architects about your offerings and, ultimately, have them specify your products in their office master specifications is a primary challenge for building product manufacturers. One powerful tool for achieving this goal is participating in podcasts. In this blog post, we'll explore why building product manufacturers should consider podcasts as a marketing strategy and provide practical steps to get started.

Why Building Product Manufacturers Should Consider Podcasts

Building Trust and Credibility

In the construction and architecture industry, trust and credibility are paramount. Podcasts offer a platform for industry experts to discuss current trends and share insights. By participating in podcasts, manufacturers can establish themselves as authorities in their niche, fostering trust among architects.

Targeting the Right Audience

Architects often turn to podcasts for professional development and to stay updated on industry trends. By creating content tailored to their needs, manufacturers can engage with a highly targeted audience, increasing the chances of architects specifying their products.

Showcasing Expertise

Podcasts provide an opportunity to showcase the depth of knowledge and expertise that goes into creating building products. Manufacturers can delve into the nuances of their products, highlighting what makes them unique and valuable to architects.

How to Start a Podcast for Building Product Marketing

Content Planning

Start by identifying the topics and themes that resonate with architects. Develop a content calendar that aligns with their needs and interests. Consider inviting industry experts to provide valuable insights.

Guest Selection

Collaborate with architects, engineers, and other industry experts as podcast guests. Their input can provide diverse perspectives and attract a wider audience.

Production and Promotion

Invest in quality audio production to ensure a professional podcast. Promote your podcast through social media, email marketing, and industry platforms to reach your target audience effectively.

Realizing the Benefits: Case Studies

Share real-life examples of building product manufacturers who have successfully used podcasts to educate architects and secure product specifications. Highlight the impact on brand recognition and growth.

Wrap Up

In the competitive world of building product manufacturing, it's essential to stay ahead of the curve. Participating in podcasts can be a game-changer, allowing manufacturers to educate architects, build trust, and secure product specifications. By following the steps outlined in this blog post, you can embark on a journey to podcast marketing success.

Don't miss out on this powerful tool to reach architects and boost your brand's visibility in the industry. Start your podcast journey today!

Ron Blank & Associates, Inc. (RBA) offers solutions with a comprehensive list of specification services and programs to build the bridge between building product manufacturers and the design community. For more information on building product manufacturers representation and how it leads to market exposure, tangible leads, and opportunities for products specification, please schedule a call.

To listen to our most recent podcast CLICK HERE.

To schedule a podcast about your product or services email Brad Blank at [email protected]. He can coordinate a podcast date with you.