The Benefits of B2B Social Media Marketing
Felicia Hlongwane
Social Media Manager | Digital Business Growth Strategist | Copywriter
Social media is used by nearly half of the world’s population. B2B marketers should use this platform to advertise their goods and companies. What do you gain from using social media marketing ? Having the right B2B social media marketing strategy helps you strengthen your connection with your customers. You can also use it to conduct social listening to gain a better understanding of your audience. This involves monitoring conversations on social media around specific topics, including, but not limited to, your brand.
Retargeting ads, which are part of B2B social media marketing, increase your chances of recapturing these prospects. This entails keeping track of site visitors and retargeting them with advertisements when they visit a social media site. To make the ads even more relevant, you should ideally show them content or products they’ve already expressed interest in. A brand is nothing more than a brand without a face if it never reveals its human side. If they are unfamiliar with the people running your company, customers will find it difficult to relate to it. Putting a human face on brands and showcasing the people who make up an organization are two of the top advantages of B2B social media marketing.
You can see that there are many ways to take advantage of B2B social media marketing if you know how to use it properly. To determine whether you have been reaping these advantages, review your current strategy and social ROI. If not, it’s time to reevaluate your strategy and create a plan to fully utilize B2B social media marketing.
We’ll take a closer look at the specific advantages of B2B social media marketing so you can understand how to make the most of it:
Budget-friendly content promotion
One of the top benefits of B2B social media marketing is that it’s cost-effective. You can use organic posts to share and promote your content at no cost. With the right audience and quality, this organic promotion strategy alone can deliver outstanding results. Even for those who want to go the extra mile and get even more impressive results, the cost of paid promotions isn’t too expensive.
2. Increasing traffic from referrals
When you promote your content on social media, people will click on the link to visit your landing page or blog posts. This accounts for a significant portion of total site visits. Social accounts for almost as much referral traffic as search.?
3. Increasing brand awareness
Social media can be the perfect channel to expand your brand’s reach. One of the best ways to grow your reach is by using hashtags. Whether you join in on trending conversations using popular hashtags or you come up with an original hashtag of your own, a good hashtag strategy will significantly boost your brand’s visibility.?
Establishing meaningful connections with your clients
One of the top benefits of B2B social media marketing is its ability to stimulate brand-customer interactions. According to a Sprout Social survey, 64% of consumers want to connect with brands. When customers feel connected to a brand, 76% will choose the brand over the competition, and 57% will spend more with the brand. B2C brands generally have an emotional connection with around 10–49% of their customers.
5. Using social listening to understand your audience
Social listening involves monitoring conversations on social media around specific topics, including, but not limited to, your brand. This is the perfect way to really understand what topics your audience is interested in and what resonates with them. Social listening also helps you understand what tone and language your target audience is using. And you can then use these insights to adapt your brand voice and optimize the impact of your messaging.
Improving the quality of customer service
An exceptional customer support experience improves the overall experience with your brand. 34.5% of consumers prefer to get support over social media rather than through traditional channels such as phone and email. Customers are 4X more likely to endorse your brand if they’ve experienced positive social care. You can adapt your B2B social media marketing strategy to accommodate social customer support.
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7. Retargeting an audience with high relevancy
With the right link retargeting strategy, you can increase your top-of-funnel traffic by upwards of 500%. This involves keeping track of people who have visited your site and then?retargeting them with ads. Ideally, you should display products or content they’ve shown an interest in, so the ads are even more relevant.
8. Making your brand more human
One of the top benefits of B2B social media marketing is its ability to put a human face on brands and showcase the people who make up an organization. 70% of consumers feel more connected to a brand when its CEO has an active presence on social media. And 65% say that it feels like there are real people behind the company.
In Summary
There are tons of ways to enjoy the benefits of B2B social media marketing if you know how to use it correctly. Reassess your current strategy and social ROI to see if you’ve been enjoying these benefits. If not, it’s time to revamp your efforts and come up with a plan.
Share your thoughts in the comments below.
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