The Benefits of Artificial Intelligence in Marketing

Artificial Intelligence is a fascinating concept and scientists have been trying to develop it, and incorporate it into everyday use. On the other hand, certain books and movies have their own dark predictions about the future of AI. We all remember HAL 9000 from “2001: A Space Odyssey”, or VIKI from “I, Robot” but, luckily, AI is still making baby steps and we still don’t have to worry about a rise of the machines. When it comes to marketing, this technology is widely used and it has become absolutely indispensable for every marketer. In combination with social media marketing and marketing automation, artificial intelligence can transform the industry and improve prospect targeting by enabling a high level of content personalization, among other things. Here are some of the best uses of AI in marketing.

Buyer Personas

AI can collect, analyze, and synthesize data so that you can create well-developed buyer personas. It can provide you with valuable information such as what your prospects’ habits are, what motivates them to make a purchase, or what kind of interaction they prefer. Once you have a detailed and fully developed buyer persona, AI can help you adjust your content to match the needs and interests of each segment of your prospects. A recent study has shown that buyer personas lead to a 171% increase in marketing-generated revenue (Source: MarketingSherpa) which proves that this model provides marketing teams with crucial information for creating personalized campaigns.

AI Assistants

Virtual assistants, such as Siri, Alexa, or Cortana, are already in use. An increasing number of websites have started incorporating chatbots, by means of which visitors can get answers to various routine questions related to a product or service. Although AI still hasn’t evolved to such an extent that would enable companies to use virtual assistants for some more complex tasks, these bots can be very efficient when it comes to the purchasing process. Namely, by giving a potential buyer timely and precise information, a chatbot can actually help them reach their buying decision sooner. The same goes for customer service chatbots as they’re always floating in the corner of the home page, so a person who has already purchased a product can easily get the help they need which improves customer satisfaction.

The Synergy of AI and Social Media

Facebook is a pioneer in using AI for gathering a massive amount of information about its users. This social platform takes advantage of everything people share on a daily basis in order to be able to offer them the content they’re interested in. Marketing can greatly benefit from this technology because AI can accurately predict who will make a purchase, when, and why. Social media is one of the most effective methods of interacting with your prospects and customers and get them involved in your brand story. These connections and interactions are still maintained and nurtured by marketers, but as AI tools for social media are becoming more and more sophisticated and refined, at a certain point in the future we might even see them replace humans when it comes to reaching out to prospects and customers and building personal connections with brands.

Shawn Finder I www.exchangeleads.io I