The Benefits of an Advisory Board: Interview with CEO, Angela Santiago
Kevin Lawrence
I Coach Entrepreneurial CEOs and Business Leaders | Keynote Speaker | Strategic Advisor | Coach for CEOs and Executive Teams | Actively Hiring Strategy Advisors
Great leaders know they can’t do it alone. That’s why Angela built an Advisory Board—not just for business strategy, but as a trusted space to navigate the challenges of leadership.
Recently recognized as the Best Advisory Board in Canada, LPC’s Board has been instrumental in helping her scale, grow, and gain critical insights.
Here’s how it works, why it matters, and what you can learn from it.
Read more in the fourth instalment of our six-part series, or watch the full interview here.
Kevin
Lessons From a Natural Entrepreneur
Check out our latest case study on The Little Potato Company’s incredible journey of growth and innovation.
Their story is packed with practical insights and inspiration for leaders looking to create lasting success.
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Quadruple Your IQ
The best athletes don’t train alone—and neither should you in business.
True leaders know that success isn’t about solving every problem solo; it’s about surrounding yourself with the right experts. From legal and financial advisors to strategic consultants, having a curated team of specialists at your fingertips can mean the difference between struggle and success.
In Chapter 11 of Your Oxygen Mask First, Quadruple Your IQ, Kevin dives into how to build your own “Master Mind” team, ensuring you have the wisdom and expertise you need—exactly when you need it.
I help Businesses Achieve Sustainable Growth | Consulting, Exec. Development & Coaching | 45+ Years | CEO @ S4E | Building M.E., AP & Sth Asia | Best-selling Author, Speaker & Awarded Leader
1 个月A great point about the value of an Advisory Board. I appreciate you sharing this insight on how it provides not only guidance for business but also growth opportunities for leadership.
In 2009, after the Great Recession, I built an advisory board including cross functional leaders with a lot of expertise and perspective. This has been a total game changer. As the CEO of a a private company you don’t always get the feedback and perspective you need. Sometimes you have “great ideas” that really aren’t that great. Having others expertise and perspective only makes you better. I made a rule, if I want to do something different, buy or sell a company, or change our strategy - I need board approval. Which forced me to do the research and make a pitch. 80% of them got buy in. But the 20% could have really had a negative impact if I didn’t build these guard rails. Now - to make things even more effective, add a coach. Advisory boards will provide perspective and experience and a coach will help you build the framework to execute. It’s a winning combo.