Benchmarking for Growth: 12 Research Reports Association Leaders Should Have on Their Radar
After sharing the best blogs and best podcasts for association leaders, this month we’re diving into the most insightful research reports for associations. Some you may be familiar with, and some may be new to you – But each report provides interesting insights to help you benchmark your organization and spark new ideas for growth.
If we missed a report in this list that you find helpful, please comment below because we plan to update this list regularly.
We hope you enjoy this month’s newsletter!
The Lead Marvels team
Benchmarking for Growth: 12 Research Reports Association Leaders Should Have on Their Radar
Whether you're looking to increase non-dues revenue, improve member engagement, or streamline your association's back-office operations, you need to be informed on the status of the association landscape. These data-rich reports provide key insights that will offer insights and spark ideas on how to best serve your members.
Behind the scenes at Lead Marvels
It’s been a busy month! We’re expanding into two new verticals and, for the first time ever, we’re offering a sneak peek at a major new platform upgrade. Plus, see what your peers are reading in our Resource Library and social channels.
Scaling Sponsored Content to Drive Revenue & Member Engagement
In the latest installment of our Association Executive Guide series, we explore what’s driving your advertisers’ interest in sponsored content and how your association can create scalable programs that not only build meaningful non-dues revenue streams but also enhance member engagement and trust. We compile insights from industry experts and executives from five associations to share actionable strategies to align content with your members' interests and your sponsors' goals.
Association Podcasts: A Curated List for Association Leaders
Ready to discover your next favorite podcast? We’ve compiled a must-listen list of podcasts perfect for association leaders looking to take their game to the next stage. Whether your playlist is already teeming or you’re just dipping your toes in, there’s something here for every association leader interested in exploring new ideas to innovate and grow.
Lead Marvels Delivers Over $2.6 Million in Non-Dues Revenue to Bar Associations and Other Legal Partners
Our platform has been deployed by 18 bar associations to enhance member engagement and provide recurring revenue streams.
Bar Associations Partner with Lead Marvels to Grow Non-Dues Revenue and Member Engagement
Learn how 18 bar associations are using our fully managed Resource Library platform to deliver high-quality, curated content to members while generating recurring non-dues revenue — All with minimal administrative effort, so they can focus their internal resources on other strategic priorities.
The 12 Must-Read Blogs for Association Leaders
Ever feel like you never have enough time to read all of the helpful information out there to make you more effective at your job? To help you narrow your reading list, here’s a list of the must-read blogs for association pros like yourself.
How NAEA is Winning the Battle for Member Attention While Boosting Non-Dues Revenue
The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents (NAEA) uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
What Your Sponsors Want and How to Optimize for It
Not only are your sponsors’ needs changing, but their options for allocating their marketing budgets are expanding. If you’re relying on the same old “rinse and repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs. We also share insights from four experts on association sponsorship programs about optimizing your organization's sponsorship programming to increase non-dues revenue while staying true to your mission.
Plus, here’s what’s trending this month in the Lead Marvels Resource Library and beyond . . .
Listen up!: This article was the highest performer on our site last month.
Most downloads: The newest installment in our popular Association Executive Guide Series had the most downloads.
Yes, we published a blog about blogs: Check it out here.
We’re not trying to brag: OK, maybe a little, but with good reason.
Social buzz: This announcement garnered the most attention on our LinkedIn channel.
We rest our case: This case study explains why 18 bar associations are using our platform.
Your No. 1 challenge: For the second consecutive year, “generating non-dues revenue” is the most commonly cited challenge by association leaders. (source) Have we mentioned that we can help with that?
Let’s connect: Our LinkedIn channel is the best place to keep track of what’s new with us. Give us a follow, and be sure to subscribe to our monthly newsletter!
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Engagement is Changing. Let’s explore new possibilities—together.
5 个月Yay! I'm so glad the New Member Engagement Study made your list. This is fantastic timing because my fabulous partners at Dynamic Benchmarking and I are preparing to field the 2025 study. So, if it is okay with you all, Lead Marvels, I'd love to ask your readers what is new with new member onboarding. What experiments have you tried? For example, are you tapping into AI to onboard your new members or first-time attendees? Are you using predictive analytics? Are you trying new tools? Have you heard of another association trying something new to welcome your members? We want to ensure the study captures all the new ways #associations are welcoming, onboarding, and orienting their members. We are all ??s!
Co-Founder / CEO @ Lead Marvels, Inc.
5 个月Love this. So helpful! ??