Benchmarking for agency success in 2022
Is it too late to wish you a Happy New Year? I'm only just back in the office today having successfully navigated an Omicron-free festive break. I hope you did too.
I’m really not one for resolutions, but there is something about a new year that makes me want to clear the decks, remove distractions and create a renewed sense of focus. A new notebook and a tidy Dropbox tend to help, but I find data the most useful tool. Whether that’s marketing data, new business pipeline analysis or attributing the source of new client wins, good data removes emotion and really allows us to identify marginal gains.
With this in mind I wanted our first episode of the year to focus on agency performance data – and who better to talk to than The Wow Company.
This year, Wow launches the 10th annual BenchPress report, the largest survey of independent agencies in the UK, so I invited Rory Spence to join me to pick through a decade of statistics and uncover the insights that can give us confidence – or caution – for the year ahead.
[Spoiler alert – you might need to increase your prices!]
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Whatever your agency plans are for this year I hope you are feeling refreshed, energised and inspired. Let’s make 2022 one to remember.
Rory’s recommended read is I’m an Agency Owner, Get Me Out of Here by Jonathan Leafe. As always, listen in, leave your comments below or on Twitter or Insta using #smallsparktheory and we'll pick a winner to send a copy.
If you enjoy this episode, please consider leaving an iTunes review. It only takes a moment, really helps others find us and totally makes our day :)
Helping Agency founders formulate plans for their successful futures. From someone who’s been there and done it and exited successfully.
2 年Thanks for the book recommendation Rory Spence. Hope you enjoy the book too Lucy Mann
Providing financial insights to agencies and consultancies | Mental health First Aider | Speaker
2 年Thanks for having me on Lucy, it was fascinating going through the BenchPress archives and to see how far those reports have come! We're dead excited to share the 2022 stats with you when they're live in March! ??
Business benchmarking expert. Co-Founder at The Wow Company, The Agency Collective, The Consultancy Growth Network. On the board at Ecologi. Having a lot of fun.
2 年That's quite a task, unpicking a decade of data! But if anyone can, Rory Spence can. Some cracking insights in here - it was really interesting to reflect on some of the big benchmarks that have led to huge breakthroughs for agencies over the years. Thanks for sharing.