Ben there, Whitley that

1. Personal Injury Mastermind - Ep. 246: Ben Whitley, Whitley Law Firm

Ben Whitley is not your average suit-and-tie type. Nah, he's got deep roots in North Carolina and a family legacy in law. But what really makes him stand out? Well, he's not afraid to shake things up a bit.

From nailing down branding that's as real as it gets to picking up game-changing moves from other industries, Ben's got the inside scoop on how to grow your firm while staying true to yourself. And trust me, it's not just about making bank—it's about keeping your firm's soul intact along the way.

In this episode of the Personal Injury Mastermind , we're diving headfirst into the good stuff with Ben. We'll chat about why dominating your home turf is key before even thinking about expansion. Plus, Ben's got some juicy tips on how to build trust and authority online.

And hey, ever wonder how to keep those clients coming back for more? Ben's got a few tricks tucked up his sleeve on boosting that lifetime client value.

Listen to the full episode here.

2. DialedIn to LinkedIn

You might think LinkedIn's just a place for updating your resume and lurking on your old college buddies, but let me tell you, it's so much more- it’s a platform buzzing with over one-third of U.S. adults, where you can strut your legal stuff, connect with fellow attorneys, and even reel in potential clients—all in one sleek, professional package. Yep, that's the power of LinkedIn.

Now, I get it. Crafting the perfect LinkedIn strategy might sound like a chore, especially when you're knee-deep in casework. But trust me, the payoff is worth it. With a little finesse and a dash of savvy, you can transform your LinkedIn profile from meh to mesmerizing.

The real magic of LinkedIn? Connections. It's not just about amassing a bunch of random contacts—it's about forging meaningful relationships with fellow legal eagles and potential clients. So don't be shy—send out those personalized invites, strike up conversations, and watch your network grow.

And speaking of connections, let's talk groups. LinkedIn groups are like little pockets of expertise, where you can swap war stories, pick up tips from seasoned pros, and even land a few new clients along the way. So find a few groups that are your vibe, dive into the discussions, and let your expertise shine.

None of this matters if you're not putting out killer content. I'm talking regular updates, engaging posts, and maybe even a few behind-the-scenes glimpses into your legal lair. Mix it up with videos, articles, and personal anecdotes—whatever it takes to keep your audience hooked.

If you're not leveraging LinkedIn to its full potential, you're leaving serious opportunities on the table. So dust off that profile, start making connections and get ready to take your presence to new heights.

Read more about how to level up your LinkedIn Game, here.

3. LAST CHANCE: 50% Your PIMCon Ticket with code PIMCHRIS!

PIMCon isn't your average conference; it's a ticket to unparalleled success in the personal injury world. Imagine top-tier legal marketing strategies, mingling with industry giants who've solidified their status as GOATs in the space, and emerging as the ultimate champ in personal injury law – all under one roof.

And guess who's taking the mic? Yep, you got it – yours truly! I'll be spilling the beans on exclusive SEO secrets guaranteed to skyrocket your online presence. But hold onto your hats, because our lineup is jam-packed with powerhouse speakers ready to empower you and your firm like never before.

As a massive thank you for being part of The Dreyer Sheet crew and following along with me on LinkedIn, I've pulled some strings and scored an unbeatable deal just for you.

Use promo code PIMChris to unlock an epic 50% off discount on any ticket.

That's right, you heard me – half off! But hurry, prices are set to rise soon, so grab your spot at PIMCon while you can!

So, what are you waiting for? Don't miss out on this golden opportunity to go from good to GOAT. Secure your spot at PIMCon today and let's kickstart your journey to greatness together!

Get your tickets to PIMCon here.