Belly laugh your way through my favorite Indian Ads-Happy April Fools Day

Humor can be a rather tricky expression for brands. One that can go south, miserably.

I especially enjoy the slice of life-observational, deadpan and wordplay style.

You will see the bias pop as I reminisce some of my favorite commercials.

 Pidilite's Fevicol and Fevikwik: Creative-Ogilvy

The hyperbole used trusts the audience to get the message and not insult their intelligence.

Be it the moochwali, unbreakable egg or the iconic bus & fish ad!

Info Edge India's Naukri.com is synonymous with Hari Sadu in my head. Say it aloud-H for Hitler, A for arrogant, R for rascal, I for Idiot-Hari Sadu! Creative: FCB Ulka

Nestle's Maggi Hot and Sweet-It's Different and EPIC by JWT

Perfetti Van Melle's HappyDent:  Oh tera dil roshan, tera man roshan. Do jahaan roshan. Muskurale, muskurale, jagmagale, jagmagale. Totally Jagmag by McCan WorldGroup

Perfetti Van Melle's Center Fresh: Who Talks Like This but of course advertisers themselves! Self deprecating humor at its best by Ogilvy

Virgin Mobile: really did Think Hatke. Credit-Bates David Enterprise

Camlin Permanent markers that stay etched in our minds -Never Say Die by Lowe

Tata Sky: This one is especially close to my heart by Ogilvy

Ambuja Cement: Thats how you tell stories with celebrties. Credits: Publicis

SBI Life Ab har shouk poora hoga by Ogilvy had me in splits when it 'aired'

Mondelez Cadbury's Perk vs Nestle's Munch: who does not enjoy a good battle of wits between Ogilvy & JWT

Pernod Ricard's Seagram Imperial Blue Men will be Men by yet again Ogilvy

Philips really really wide TV by JWT is for the bollywood buff in me.

Hathi cement was a discovery and so will the name of the creative agency. Ghost busted.

Pnb MetLife kal ka kya bharosa- aadmi kabootar ho jaye? Phurr. Magician: Mccann Erickson

Olx pe bech de. Some of the ads are nice but they could have been shorter and executed better. Agency: Saatchi & Saatchi

Meru Ab Haath Na Hilao, Bas App Dabao by Enormous

Flipkart, no kid play to be this disruptive and differentiated. Hat tip- Happy mcgarrybowen

Havells Shock laga is not my favorite but memorable and clutter breaking indeed. Credit: Mullen Lintas

AMUL girl is hands down a favorite and even if it means breaking into a list of TVCs well she and the team at daCunha Communications deserves every bit of it. Utterly butterly delicious and EVER GREEN

Finally #HappyAprilFoolsDay