The Belgian LinkedIn Monitor (2.0) - January 2023
Today I start my?4th year of the monthly barometer for LinkedIn usage in Belgium, called the Belgian LinkedIn Monitor.?I started this because I was getting a lot of requests from people to better understand LinkedIn members in Belgium.
The Belgian LinkedIn Member
?The January version will uniquely focus on Belgium.?In February I will compare to our surrounding neighbors and in March I will expand to Europe, the USA, and the rest of the World
?LinkedIn grew worldwide by more than 2 members/second while Belgium add 1 new member every 2 minutes
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From an advertising point of view, we now have an audience of 4.7 million (residents and travelers) which is in line with the growth of the LinkedIn member base.?At any time, there are about 500K members traveling through Belgium.
?Time to turn our attention to the activity levels on LinkedIn.
More Belgians created content in 2022 than in 2021.?The overall average for year crossed the 4% barrier
December was the 2nd best month for Content Creation. With 4.39% (180K content creators that posted on LinkedIn). We ended the year with average over 4% of the Belgians that created content on LinkedIn.?There was a .1% growth from 2021 to 2022 which means that the number of Content Creators actually grew!
The number of Belgian grew substantially in 2022 (from 130K to 180K)
In the year of Quiet Quitting, the number of people that have changed jobs in the (rolling) last 3 months has not increased much.?The number went from 1.59% to 1.74%.?In actual numbers of course this represents only 5K extra.
On the other hand we continue to see a drop in vacancies (jobs) on LinkedIn.?In December, there were 87K jobs listed in Belgium.?Compared with 2021, the average number dropped from 128K to 92K.
So what does a Belgian LinkedIn look like?
Here are some interesting facts:
What we really want to know is how much time a LinkedIn user spends on the platform.?If these numbers are still valid one sometimes has to question why we are using LinkedIn
“However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per?month.” Source: Kinsta (Dec 2022)?
?“According to data shared by Similarweb, the?average time?a LinkedIn user spends is 7 minutes and 38 seconds on the platform per visit. On average, they also visit seven pages per visit.?“ Source:?Similarweb (nov
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?LinkedIn users spend less than 1 minute per day on LinkedIn!
?Time for some real data to be released by LinkedIn on this subject matter.
?And then LinkedIn is on the move
Linkedin is slowly getting to 100 new features in 2022!?What an achievement.
Here are 5 of the discoveries of December, there are more so do take a look at the post from Kevin D. Turner for the full list.
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1. Rate this translation: An effort for LinkedIn to get better translations in the future
Credit: Guy Strijbosch ????
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2. Add SEO optimaztion for articles and newsletters:?Articles will be better picked up by search engines
Credit: Andy Lambert
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3. Search for posts of people you Follow
Source: @Nina Caputi
?4. The LinkedIn Page redesign
Source: Nina Caputi & Kevin d. Turner
5. LinkedIn videos are now Auto Captioned
Source: John Espirian and Gillian Whitney
Final words
Hope you enjoyed the content, of this month's newsletter If you would like me to pull this type of report together for your country, do not hesitate to drop me a line. If you have any questions about the numbers, drop me a line.
Any suggestions about improvements or other numbers you want me to include, please do mention them in the comments.?
LinkedIn?? profile writer, strategist & content creator, & trainer ?? Link?Ability members' community – learn how to use the power of LinkedIn?? to achieve your professional goals. ?? Gardening fan
1 年The takeaway for me in this, Mic, is just how little time people spend on average on LinkedIn. Still, the important thing is for the RIGHT people to spend time here. Right meaning people who are our target audience.
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1 年thx for sharing this info Mic Adam - strong data - grtz - Martin
☆ We help you use LinkedIn? successfully ☆ LinkedIn? Trainer & expert ☆ Digital Marketing agency ☆
1 年Thanks for sharing these great insights again Mic. I suppose that the 4% content creators includes the shared posts as well? All the best and my best wishes for 2023. Take care
Empowering Sales & Marketing Teams to Lead on LinkedIn | Personal Branding Strategist | International Speaker | 15+ Years of Results-Driven Experience | #LinkedInbyGuy
1 年As usual, interesting stats Mic. Thanks also for the mention. Although Belgium growth isn't that big, compared to the growth worldwide, still new Belgium members are joining. I prefer steady growth more than a sudden peak, what about you?