The Belgian LinkedIn Monitor (2.0) - August 1, 2023 Edition

“All quiet from the LinkedIn front? Not really!"

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We are halfway through the summer, and the activity level numbers reflect the vacation spirit.?Luckily LinkedIn announced that its membership has grown to 950 million members worldwide. ?This is 100M more than last year at the exact moment during the year.

?In Belgium, the numbers remained stable at with 4M+ mark!

Taking a look at LinkedIn in Belgium

As to be expected, the activity levels are down.?With under 4% of people posting in the last 30 days and about the same number of job changers, this reflects that we are in mid-summer.

Activity levels.

For the 4th consecutive month, the number of posters has dropped both in absolute numbers and percentage-wise.

Over the last month or two, LinkedIn has been working on the seniority levels.

1. ?VP and Owner have been put in 1 category

2. Managers have been separated into Entry level managers and senior managers

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Looking at the activity levels, the top 3 active groups are

In Absolute numbers:

??????????????1. Senior managers

??????????????2. Entry-level employees

??????????????3. Partners/Owners

In percentages:

??????????????1. CxO

??????????????2. Directors

??????????????3. Partners & Owners

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Looking at the job-related elements

We can state that the number of job changers remains stable with a minimal increase of 0.02%.?Let’s call it steady and, hopefully, a sign that we will go up in the next few months.

?The number of open jobs dropped by about 8% compared to the previous report. The number is right about the annual average.

?LinkedIn Advertizing evolution

“Ads in the month of July have become a little cheaper with just under 1% vs last month.”

Here is a quick summary of the full Advertising monitor that will be published at the end of August. This is a Belgian focus

• Belgium has a 4.9 million addressable target audience of both residents and people who visited
• Since July 1, CPC prices for sales, marketing, and financial audiences have dropped between 6.35€ and 7.35€.?We are looking at a CPM of between 26€ and ?30€ per 1000 impressions
• Prices have decreased by 0.75% compared to last month’s numbers for the following target audiences:

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New features

As LinkedIn continues to add features, July is the month with the fewest memorable changes.?This year is no different, and here are the two that jump out for me:

1. Active group badge

Read more about this in my post!

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2. Expanded Featured Section (announcement)

?As per post from Kevin D. Turner , we can now add recommendations, licenses, etc. (basically anything from your profile) to the Featured Section giving that item more visibility.

Final words

I hope you enjoyed the content; if you want me to pull this type of report together for your country, do not hesitate to drop me a line. If you have any questions about the numbers, drop me a line.

If you have any suggestions about improvements or other numbers you want me to include, please do mention them in the comments.?

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