Being Your Own Champion

Being Your Own Champion

Today we announced our most significant on-field partnership, having Champion sign on as our new and Official On-Field & Sideline Apparel Partner of the PLL.

A jersey is an athlete’s gameday armor. Wearing their team colors with pride, giving them a sense of identity on the field, locking arms with their mates, all in the pursuit of a common goal.

A jersey is one of the most direct connections a fan can have to their favorite athlete. There's little that's more exciting for a young fan than to get that jersey, then re-create that on-field moment. Here's a special video that hits home for me...

We’re thrilled to partner with Champion to bring these experiences to life as our athletes hit the field this season in their newly minted jerseys.

No alt text provided for this image

With company origins in upstate New York, lacrosse is part of the fabric of Champion, and for the first time since our game’s legends stepped foot on grass, their logo will be back on jerseys this year and well into the future.

No alt text provided for this image
No alt text provided for this image

This is a significant, five-year investment in growing the game of lacrosse, and in conjunction with our PLL Assists partners, Champion & the PLL will create new youth camps & lacrosse experiences that will outfit participants in Champion products, provide them with lacrosse equipment and focus on skill development through our PLL coaching pros. We're investing in access and development.

We pride ourselves on storytelling, and together with Champion we created our first “Be Your Own Champion” commercial, featuring Redwoods All-Pro, Myles Jones, and his earlier self, subtitled "Now there's a new dream of going pro, and this is what it looks like."?

We look forward to seeing you at the games this summer. Come to one of our weekends, pick up some co-branded PLL | Champion gear, and join us in sharing the best game in the world.

Yours in the journey,

PR




Jason Solomonson

Co-Founder @ Trusted Advisors Group Go to Market Specialist. Revenue growth through strategic engagements and thoughtful partnerships.

3 年

Awesome! Son just started learning the game. All the success Paul Rabil #BeYourOwnChampion

  • 该图片无替代文字
回复
TONY CORD, MBA

Corporate Development Leader | Board Member | Entrepreneur

3 年

Congrats Paul Rabil !

回复
Nicole Bohorad

Digital I Omnichannel I Commerce | Cloud Technology | Data & Analytics | Performance & Brand Marketing I Retail | CPG | Media, Sports & Entertainment | Health & Wellness

3 年

Congrats!

回复
Alex Winkfield

Strategic Sales/Team Building/Optimist

3 年

Does this mean we are going to get the classic porthole jerseys for each team this year? (Please say yes)

要查看或添加评论,请登录

Paul Rabil的更多文章

  • The Big Picture, Repetition, and Authentic Leadership

    The Big Picture, Repetition, and Authentic Leadership

    With a new year, I like to practice reflecting by writing down the moments that made the previous year memorable…

  • Train Smart: How to Prepare, Prevent, and Recover Like a Pro Athlete

    Train Smart: How to Prepare, Prevent, and Recover Like a Pro Athlete

    If you were training at a gym in 2009, you might've heard what often sounded like a power tool drilling soft tissue in…

    8 条评论
  • The Golden Secret

    The Golden Secret

    After another herculean Olympics, Katie Ledecky showed why she'll go down as one of the greatest Olympians ever. A…

    22 条评论
  • When mind over matter meets work ethic

    When mind over matter meets work ethic

    Dear friends, partners, and supporters of the PLL, The time between Christmas and the New Year is a special one. It’s a…

    14 条评论
  • A photographed season to remember

    A photographed season to remember

    I wore a different uniform this season. Beyond that, not much has changed.

    9 条评论
  • You cannot win without the inevitable loss

    You cannot win without the inevitable loss

    In my estimation, the secret to achieving success is knowing that only through failure, we can get there. I often think…

    23 条评论
  • This is why we're donating lacrosse goals to all 50 states & around the world

    This is why we're donating lacrosse goals to all 50 states & around the world

    My childhood memories mostly consisted of playing hoops on the backyard courts, baseball on the high school diamonds…

    36 条评论
  • Our Inaugural Pro Lacrosse Hall of Fame Class of 2022

    Our Inaugural Pro Lacrosse Hall of Fame Class of 2022

    Two years in the making we've wanted to honor the game's greatest professional lacrosse players to have graced that…

    6 条评论
  • An Honest Ending

    An Honest Ending

    After 23 years of playing this beautiful game, my time has come. This week, I had the humble pleasure of sharing the…

    84 条评论
  • Game On. The Next Lacrosse Experience is Here - and it’s Mobile

    Game On. The Next Lacrosse Experience is Here - and it’s Mobile

    To build the next UFC, it’s essential we continue to innovate and create new experiences for fans to stay engaged with…

    2 条评论

社区洞察

其他会员也浏览了