Is Being a Weed In Business Dishonorable?
Stu Heinecke
Author | Advisor | Speaker | 2X Hall of Fame-nominated marketer | “How to Get a Meeting with Anyone is the #1 sales book ever written on prospecting.” —SalesDaily | Pre-order updated edition now
Weeds thrive in disrupted ground.They deal with what is. They never do anything without an unfair advantage. They never do anything alone. They always focus on what makes them win.
In my book (literally), that makes weeds the perfect analog for explosive growth in business.
But are weeds also dishonorable??Is it dishonorable to act like a weed in business?
It’s an interesting question, posed by my new connection, Bruce 'Captain' Kirk , an advisor to CEOs on growth through sales.
“How to Grow Your Business Like a Weed… ever since hearing of you, your book has been on my mind,” he wrote. “I’ve gone from thinking of the weed concept as a radical and dishonorable way to describe business strategy to wondering what kind of weed my would want my business to be.”
Weeds are thought of as pests, because they compete with us for turf, and they’re really good at it. In fact, they’re perfectly evolved to conquer territory, especially in times of disruption. I can see Weed Strategy as a way to thrive during pandemics and recessions.
After all, weeds thrive in disrupted ground. And why shouldn’t we?
There are always businesses that grow quickly, that upend markets. There are always those who thrive during recessions.
In nature, weeds show up unannounced and uninvited. They don't follow our rules. But then, they're not here to please us. They're competing with us. They're tough and resilient and persistent.
My question is, is being a weed in business dishonorable—or is it just smart business?
I’d love to hear your thoughts.
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2 年A weed is only a weed because we as a society labeled it as such. Otherwise it is neither good nor bad. BTW, Dandelion makes a great salad.
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2 年I believe that it's necessary to grow, and build from it. To make room for others to join with growth.
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2 年There is certainly a battle constantly going on in my brain as I listen to your latest book, Stu (which is fantastic by the way). One side of the battle is the weed-hating part of me that must constantly give it up to the admiration side of the weeds' resiliency and domination. Of course it's honorable to act like a weed in business! Especially when you believe in what you're bringing to market.
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2 年Being a weed should be the goal of EVERY business. ??
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2 年To be transparent and give honor to you and your concept Stu Heinecke ... I 'graduated' in my thoughts to wondering what kind of weed & weed characteristics I would want as descriptors for my business growth? And concluded the Dandelion would, indeed, be a truly honorable weed to emulate ... it has a deep root to sustain itself & is not be easily uprooted; has edible/nutritious leaves; has brilliant colored flowers (that also feed early emergent honey bees); and has prolific seeds that travel far and wide :-)