If Being Unique Is Never Enough.....
For those who believe and strive hard to success in product marketing, being as unique as a painter is one way to top of the world. As we have been talking about it recently, We are constantly on the lookout for the latest and greatest, the innovative and provocative marketing product that might affect to consumers.
Most of current start-up companies don't pay attention on how they are going to invest their money. They hire a lot of high-quality people with high and above-average intelligence as they wish they could create unique digital marketing campaigns or real time marketing campaigns.
But is it enough? is being unique in this kinda of world enough for you to survive? There's probably a "yes or no". since you will be still needing something what we called by "strategy".
As studied, campaigns that are “thrown together” without any research and calculation behind them simply won’t work, even they are uniquely seen and understood. And to prevent it from happening, a strategy must be well-applied.
So, here is how to ensure that your digital marketing will get noticed by people, just because it is so unique, but also well-planned and well-executed.
1. Watch Out at the Cost Per Lead
When planning any marketing activity, don’t be tempted to do it too quickly, cheaply or without sufficient preparation and implementation. A “cheap” corner-cutting marketing activity that doesn’t generate any leads is absolutely a false economy. It’s better to consider your marketing spend in terms of cost per lead: A $2,000 strategic, well-planned and implemented campaign that generates 50 leads is a good investment. A $500 ad-hoc spend that generates one lead is simply a waste of money
2. More Research and Testing
For every single marketing activity you do – from setting up a LinkedIn page to planning your content marketing, it’s vital to first invest time and/or money in strategising, planning, researching and testing your message. Optimizing the campaign will optimize your spend and generate quality leads of your product.
3. If It's Ready, Then Go Fire!
When planning your marketing activity, look at who you’re targeting, what’s motivating them, how to target them, what messaging they will respond to best. Pinpoint the right technology, the right frequency and timing, the right channels, the right steps in the process to funnel them, the right design, layout, words, imagery and call to action
4. Monitor Everything
Once your fully-optimized campaign rolls out, don’t just cross your fingers and hope for the best. Keep a close eye on your analytic; pay attention to the results you are getting and fine tune your campaign as required to continue to optimize the results. Don’t just fire once and hope it works. Plan a follow-up campaign in a timely manner. Marketing takes effort and momentum. You need to give it time and continue to review and improve your marketing activities to improve your results.