Being A Trusted Industry Leader

LinkedIn is a goldmine for professionals looking to network and grow their personal brand.

But let's face it, it's easy to get lost in the noise.

If you're feeling overwhelmed or overlooked on LinkedIn, you might be stuck on level one of the 5 stages of visibility.?

No worries though…

In this issue of WILDFIRE, we break down the different stages of visibility and show you what you can do to level up to a trusted industry leader.

Level 1 - Novice

At this stage, you're just starting to build your LinkedIn presence. You may have a basic profile, few connections, and limited engagement on the platform.

To get noticed, focus on the following:

• Complete your profile: Make sure your profile is up-to-date and complete to attract potential connections and clients.
• Engage with others: Comment, share, and like other users' posts to start building a community on LinkedIn
• Start sharing content: Share articles, updates, and insights related to your industry to showcase your expertise.

WATCH MY LIVE SHOW ON how to create content that captivates, inspires, and establishes you as a go-to industry leader on LinkedIn.

CLICK HERE

Level 2 - Generalist

Now that you have a solid foundation on LinkedIn, it's time to level up. You may have at least 1000 connections and are starting to build your brand.

To get to the next level, focus on:

• Expanding your network: Connect with more people and companies in your industry.
• High-quality content: Share whitepapers, ebooks, and videos to establish yourself as a thought leader.
• Engaging with your network: Respond to comments and messages to build stronger relationships.

Level 3 - Specialist

You're showing that you have a deep understanding of your industry and are sharing valuable insights. You may have a few thousand connections and are starting to be recognized.

To keep growing, consider the following:

• Thought Leadership: Publish content, such as blog posts, or articles that showcase your expertise and provide valuable insights to your connections.
• Collaborate with other LinkedIn users by writing and sharing guest posts, participating in webinars, or conducting online interviews.
• Mentorship: Seek out a mentor who can provide guidance, support, and help you navigate challenges as you grow your career.

Find out where you stand on the way to becoming a trusted advisor by taking the LinkedIn Marketing Optimizer quiz.

Click the link to start now! https://brandimpact.scoreapp.com/ ?

Level 4 - Expert

You're becoming a go-to resource for information and advice with a wealth of knowledge and experience. You may have a large network and are frequently invited to speak at events or write articles.

To further build your presence, focus on:

• Creating a LinkedIn newsletter: Share updates, industry news, and your own insights.
• Create a LinkedIn event: Stream your webinar and workshops live to showcase your expertise.

• Networking with industry leaders: Attend events and connect with influential figures.

Level 5 - Trusted Advisor

You're at the top of the game, a trusted advisor with a large and engaged network. You're frequently invited to speak and write articles as a thought leader.

To maintain your relevancy, focus on:

• Continuously expanding and nurturing your professional network.
• Staying up-to-date on industry trends and developments through ongoing education and research.
• Building a strong personal brand through speaking engagements, writing articles, and showcasing your expertise.

Moving through each stage of visibility takes time and dedication, but the rewards are worth it.

If you’d like to explore actionable strategies around how to become a Go-To Trusted Advisor in your field, book your free 30-minute strategy session here .

On to you. What were your biggest takeaways?

ABOUT THE CREATOR OF WILDFIRE

Deborrah Ashley is a LinkedIn Marketing Strategist, trainer, and consultant, and the author of the book InSIDER- How To Leverage LinkedIn To Stand Out As The Industry Leader.?

With over 20 years of brand-building experience, she is obsessed with helping experts and companies leverage LinkedIn to drive revenue growth online.

Her insights have been featured in O' The Oprah Magazine, The New York Times & Black Enterprise Magazine, and she is frequently tapped to speak on building a presence online.

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We're working to build a community of industry experts who want to grow highly influential and impactful brands online.