Being a Social Media Manager: It is not always about posting content and managing pages.

The dictionary definition of a Social Media Manager is, a professional who creates and executes social media strategies for a company or organization. They create and schedule content, communicate with the audience, and track the performance of social media platforms. Their main goal is to increase brand awareness, drive website traffic, and generate leads and sales. They also report their progress to the head of marketing or other supervisors.

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Most people like to think that they can be social media managers because of how well they manage their personal accounts, and honestly speaking, managing a professional social media page is a whole new ball game. Being a social media manager is not only about posting and just creating content.

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The key to social media management lies in the ability to understand the company's goals, vision, and mission. Your content needs to have direction and meaning. It has to be something that will not only entertain, educate or engage your audience but also represent the company and its core essence.

Crucial skills that a social media manager needs to have:

1. Strategic thinking

Before you start posting anything on social media, you need to have a clear idea of what you want to accomplish and why. Understand who you are trying to reach and what they care about. Plan what kind of content you will create and share, your content should reflect your strategic thinking skills. Most importantly, monitor and evaluate how your social media strategy is working and what results you are getting.

2.???? Short-form writing and storytelling

You need to know how to tell a story through your social media platforms. Make sure that your posts are not only punchy and attention-grabbing but they fit the culture of their platform.

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1. Relationship Building

Building a relationship with your audience is always beneficial to the business, as it can be a way to gather information to improve service or product offering. In most instances, your next client might be one of your followers. Having good community management skills helps community manager stay ahead while retaining people’s attention. 80% of customers expect companies to respond to their social media messages and comments within 24 hours.

Most people find it difficult to stay on the pulse in the media industry, but your willingness to learn will get you there.