Being Seen 1 - Greater Visibility Paves the Way for Post Pandemic Recovery

Being Seen: Greater Visibility Paves the Way for Post Pandemic Recovery

Three years after the start of the first lockdown we are still trying to escape tough times left by the pandemic, not helped by economics and politicians messing up.

Back in March 2020 there were some who should know better telling the world it wasn't appropriate to 'show up'.

It is hard enough as a solo coach or consultant to have a voice in a noisy marketplace, the last thing needed as the world pivoted was to be told to disappear. I was saying the opposite...it was ok to show up, but with integrity.

Still, many did not keep visible and they're continuing to struggle now too.

It is a struggle they recognise.

What are coaches and consultants feeling right now about being invisible to potential clients?

Even after the pandemic lockdowns have stopped, there are still effects on physical and mental health. Plus an economic downturn. All will be affecting the already low confidence in the small business sector (FSB)

In my network I hear coaches and consultants who are feeling frustrated and concerned about being invisible to potential clients.

Many of them are finding it hard to attract new clients and adapt to the ever-changing market.

Yet there are still opportunities to connect with clients through content, through engaging on online platforms and networking.

This is why visibility - in particular, content planning - is essential so coaches and consultants can be seen and heard AND checked out (what do you do after meeting someone at networking but check them out on Linked In!)

Why is a content plan essential to help coaches and consultants get visible in 2023?

A content plan helps to create a consistent and organised approach to content creation that aligns with solo services business owners' goals and target audience.

By mapping out a plan, they can ensure that their content is relevant, engaging, and valuable to their audience, which can help to establish their expertise, build trust, and increase their visibility and influence in their niche.

And put bluntly, show they are still around, alive and in business.

If they don't plan their content, what is likely to happen to coaches' and consultants' visibility?

Without proper planning and execution of content, it is likely that visibility will keep on the decrease this year, as they fail to effectively reach and engage with their target audience.

With three years of solid disruption, not surprising really.

But recovery is not a myth.

It is important for coaches to consistently produce valuable and relevant content to maintain their visibility and credibility in the industry.

It is not impossible, but can be made difficult if over complicated by tech. Or when using a generic content 'planner' that gives 365 content prompts which are bland and uninspiring. It doesn't really serve them or their audience.

Though where to start when time is short, or family events and responsibilities (like the current Easter Holidays, then the Coronation, then the Half Term break and long summer holidays!) need attention?

What are three top benefits for coaches and consultants in having an actionable and simple content plan in 2023?

Having an actionable and simple content plan can benefit coaches and consultants in the following ways:

1. Consistency: A content plan helps them to consistently deliver valuable content to their audience, which can increase their credibility and establish them as thought leaders.
2. Efficiency: With a plan in place, they can save time and effort by knowing what content to create and when to publish it, reducing stress and making it easier to manage their workload.
3. Audience engagement: A well-planned content strategy can help them to better understand their audience's needs and preferences, leading to increased engagement and potential growth in their business.

I help support coaches and consultants in putting a really simple plan together to kick start this process and have a new pop-up group program this April.

Introducing the Being Seen Bootcamp - 20 April 2023 on Zoom.

A week's content done (and 3 months planned) in under 1/2 a day.

Say goodbye to the overwhelm and frustration of not being seen, and hello to a clear and effective strategy for getting your message out there.

Booking Open NOW - CLICK HERE TO FIND OUT MORE AND TO JOIN US

After the Being Seen Bootcamp, you'll leave with powerful, unique content written for the next week with MUCH more planned and ready to go. All broken down step by step in a process I use myself.

It could not be simpler and is easy for you to use on repeat,?again and again, on your own, so you NEVER get need to be stuck for content (even when life gets in the way.)

Together let's make sure your voice is heard and your message is seen by the people who need it most. Join us today and let's get started on your journey to being seen!

Sign up today and Unlock the Power of?YOUR?Content - and get seen and heard?EXACTLY?as you'd love to be.

CLICK HERE TO FIND OUT MORE AND TO JOIN US