Being normal is trending!
Hey folks! Feeling a bit out of the loop? Don’t worry, we’ve got you covered. In this newsletter, we’ll dive into the hottest social trends from the 2024 Summer Olympics, the rise of #underconsumptioncore, Kamala Harris' TikTok takeover, and the latest on the 'trad wife' controversy. Keep scrolling to stay updated on all the juicy deets! ???
Rachel Lee, Marketing Executive
??? What's trending on socials this 2024 Summer Olympics? The Olympians' socials! First up, we've got Henrik Christiansen, the Norwegian swimmer dubbed the 'muffin man' for his TikToks detailing his obsession with the village's chocolate muffins. Now, bakers everywhere are whipping up their own muffins! ?? Also trending? Google searches for "how to become an Olympic athlete," as well as South Korean sharpshooter Kim Ye-ji for her 'main character energy' during the competitions. ??
?? You’ve heard of overconsumption—now meet underconsumption, the trend of buying and using only what you truly need. (Yes, normal is trending!) ??? With “underconsumption core” and “minimalism” topping search charts, the world is shifting from “run, don’t walk” to embracing “de-influencers” who promote reusing and reducing hyperconsumption. ???
???? Have you heard? Kamala Harris is taking over TikTok with a Gen Z-approved rebrand! ?? She’s using memes, jumping on trends like #BratSummer, and presenting herself as someone with both seasoned political experience and the fresh perspective younger generations crave. ? With Kamala x #BratSummer merch already hitting the shelves, has Kamala Harris successfully tapped into the Gen Z demographic? ??
?????? Unless you’ve been avoiding TikTok, you’ve probably seen 'trad wives' like Nara Smith trending with their vintage-inspired lifestyles, cooking elaborate recipes (like candy) from scratch in couture outfits. ???? Recently, The Times interviewed Hannah Neeleman (@BallerinaFarms), a Julliard grad and supermom of eight who juggles milking cows, feeding chickens, and competing in beauty pageants. ?????? This might not be as glamorous as it seems, though, as she admits to being sick in bed for a week at a time due to exhaustion. With the "trad wife" trend blowing up, it’s clear the reality might not be as perfect as it looks! ??
领英推荐
Get your hands on our latest datasets!
What's Milieu brewing up?
We're coming in hot this quarter with studies on hustle culture, Southeast Asia's thoughts on woke media, the rise of alternative medicine, generative AI's role in marketing, and so much more. Stay tuned—you'll want to be here for this! ?
And that's a wrap on this newsletter! Subscribe to The Insight Scoop for the freshest trends and insights to power your month ahead.