Being more B Corp

In June, Broadsword shared (and celebrated) the exciting news that our agency gained its B Corp certification. We were scored on five key areas: Governance, Workers, Community, Environment and Customers. Which means we use our business as a force for good ... Read more about our B Corp journey.

Looking for inspiration?

Environment: Industry events are a go-to for sharing sustainable ideas, inspiration, and suppliers. At The Meetings Show in June sustainable ideas shone such as the use of reusable paper furniture by Paper Lounge.

The stand out production of the show was by isla. Their collaboration with Informa, The Bulb, Paradigm, and The Meetings Show was revealed as a world-first, zero waste, reusable exhibition stand made from event waste carpet.

To discover more industry events to attend including upcoming sustainability focused shows such as CN's Sustainability Summit, Event Sustainability Live, and The Sustainable Events Show; head to our blog here.

Community: This month has been all about celebrating and advocating for LGBTQ+ communities in support of Pride. The celebrations will cumulate this weekend with 35,000 people marching at the annual parade led by the Mayor of London. Find out more about the festivities here.

Customers: Glastonbury, founded in 1970, is up there with the top events in the world - with tickets selling out in 2023, despite the final lineup still being announced weeks before the festival itself. The reason for this? Attendees know they will be given a good experience. Glastonbury planners go above and beyond with even the smallest details, such as the aesthetically pleasing birds eye design.

Although the question remains on how different will this look post-event with festival-goers notoriously leaving behind destruction to local wildlife. Glastonbury sets the precedent for festivals being more planet and people friendly with a number of sustainability initiatives.

As festival season begins and all eyes turn to global events kicking off around the world including The Euros and The Paris Olympics; planners are expected to be creative, meticulous, and responsible.