Being a Marketing Artist at Codeway

“The artist sees what others only catch a glimpse of.” - Leonardo da Vinci

We Dream First!

Definitions of the artist have been always changing. Still, we know that there are some characteristics that every artist should carry: Inspiring people no matter what medium they use to express their ideas, seeing what other people can’t see, creating fictional worlds with their boundless imagination, and the most important one for us is?dreaming!

At Codeway, every?Marketing Artist?begins their job by dreaming. They carry the critical role of creating engaging visual designs such as images & animated motion graphics for global marketing campaigns. They create everything that our applications’ first-time users see before everything else and they make sure we’re looking good in front of our potential users.?That's why we think that a Marketing Artist is the backbone of a successful marketing campaign.

Artist Makes the Difference

"The better performance of an ad depends entirely on the quality of design." our Marketing Manager Cantu? says. Art is the first area we interact with users. So, it's important for us to draw artistically sophisticated design strategies for our marketing campaigns.

Budgets, targeting, graphs, numbers... All of them are important for a successful campaign. Still, we believe the artist makes the difference. The success of any marketing campaign depends on the creativity and quality of the design made by our Marketing Artists.

Here Come the Numbers

Dreaming is essential. Still, it's just a first step on the road to perfection. After that, the measuring part comes.?Measuring?the performance of our marketing campaigns is the thing that makes us successful.

At this point, our Marketing Artists test the performance of marketing creatives by working closely with the Marketing Team. Because we believe no matter how great things we dream; we cannot achieve success without measuring the outcomes of our actions.

Time to Build Up

We build?our campaigns, our creatives, and our art based on everything we’ve dreamed and measured. We build our strategies according to the previous measurements we’ve made. Our artists convert key marketing inputs into high-quality, consumer-facing visuals by using tools like After Effects, Photoshop, and Illustrator.

At this point, we expect any Marketing Artist should have a great understanding of the fundamental art principles including color theory, layout, typography, visual hierarchy, and composition. Still, art is a field where learning never ends. So, we're here to provide!

Our Marketing Team Lead Tansu Poyraz says, "We are always ready for educational support for everyone who joins us, both in terms of equipment and to improve themselves." At Codeway, any artist will find a chance to improve their skills, create anything they're dream of.

And We Repeat Everything We've Done

The little glimpse of dreaming gave us enough motivation to kick-start our story. We believe success will only come if we keep repeating everything we did right.?We say: Dream, measure, build, repeat.?

Working at?Codeway?will make you laugh, entertain, learn relentlessly, repeat all the things you love to do. As a?Marketing Artists, you’ll have a chance to spread your art all over the world, making it seen by millions of users every day.

We need your precious skills to repeat all of the great things we've managed to achieve so far. If you feel creative, skilled, experienced, and ambitious enough to take part in?Codeway's Marketing Art?positions,?take a look at our open positions at codeway.co/art !