Being an Intrapreneur

Great brands have been the outcome of an entrepreneurial journey of many individuals who aligned passion to purpose. This has been a great influencing factor for me in many aspects. Here are a few takeaways from my intrapreneurial journey

Co Create your Customer’s Transformation Journey

• Know your Customer in 3 key states – Past, Present and Future
• Understand the end user sentiments of your Customer’s product and service
• Align your KPI to customers strategy
• Be a Partner not a Supplier
• Position Value for the Future – Digital, Data and above all Customer Experience

Invest in Human Capital 

• Hire for Attitude and have skill/competency complimenting it
• Promote diversity and inclusion in thought process
• Develop an ecosystem that promotes upskilling as a culture
• Reward and Recognize Team Cohesiveness than just Individual Performance

Develop a Brand 

• Focus should be on building a brand and not just a product/service
• Practice an agile mindset
• Embed Innovation into every stage of your organization’s growth trajectory
• Encourage Risk Taking and Decision Making 

Disclaimer: The views expressed above by the author is in his individual capacity and does not relate to any of his present or past professional commitments